The revised store format includes a “trend hub” section in the fine art, kids, seasonal and custom framing departments that allows customers to test products prior to purchasing, according to a Sept. 9 press release. It also includes a “maker space,” which is used to host classes and demonstrations. Customers can use the space and supplies free-of-charge for their own projects, according to the release.
“At Michaels, we are here for the Maker and the launch of our new concept stores is another way we are creating a more immersive and impactful experience for them,” Ron Stoupa, Senior vice president of marketing, said in the release.
The stores also have a new design, which includes concrete floors and lower light fixtures that allow customers to better view items, the release stated.
The McKinney store, located at 1751 N. Central Expressway, Bldg. B, McKinney, opened with the new concept in March. The Plano store, located at 8700 Preston Road, Ste. 107, Plano, will introduce the trend hub and maker space at a grand opening Sept. 12. The event will include giveaways and raffles, crafts and gift card handouts.
