Before she opened her own studio franchise, Julie Godfrey’s passion for fitness was being dimmed by the frustration of working with corporate-world clients.
Years ago, Godfrey worked in corporate wellness, where she would do fitness instruction for workers as part of employer-sponsored programs.
It wasn’t always easy, she said.
“I’ve always been passionate about helping people—and honestly, particularly, women—live healthier lifestyles,” Godfrey said. “But when I was in corporate wellness, my job was a lot of trying to help people that didn’t really want to be helped. Their employers made them do this program. They really didn’t want to talk to me.”
Godfrey wasn’t planning to strike out on her own until she took a class at a Dallas location of The Barre Code. Their messaging spoke to her, she said, and in 2015, she opened her own franchise in Plano.
Instead of reluctant employees, her classes were filled with eager participants who were taking ownership of their own health, she said.
The business, which offers classes and boot camps centered on strength training and cardio work, focuses on framing women’s health in terms of achieving positive health outcomes and self-confidence rather than simply losing weight.
“We focus on what there is to gain, not what there is to lose, which is a very foreign concept in fitness,” Godfrey said.
Techniques vary from kickboxing to using weights in tandem with strategic motions for a mix of cardio and strength.
Although Godfrey has considered expanding her business, she says she is keeping her attention on growing her Plano location for now.
“Because we work primarily with women, where that’s such a focus, we try to strip that wall down of just a number and a size and help people to understand so many other reasons why they should take care of themselves and make time for themselves,” Godfrey said.
The Barre Code
4757 W. Park Blvd., Plano
This article ran in the November 2019 edition of Community Impact Newspaper in Plano. Read the full e-edition here.
Owner of Plano's Barre Code franchise leaves corporate world for holistic approach to fitness
Julie Godfrey provides instructions for a fitness class at The Barre Code in Plano. (Daniel Houston/Community Impact Newspaper)