The 2023 AT&T Byron Nelson golf event resulted in $80.93 million in total economic output, according to an economic impact study by Eventcorp Services obtained by Community Impact on Nov. 21.

The measured output includes the impact of visitor spending, the $1.86 million tournament purse and tournament operations. This is an increase from the 2022 event, which generated $55.4 million in total economic impact.

The details

The event held May 11-14 supported more than 370 jobs and generated $35.36 million in direct economic impact, the report stated. Over 142,000 people attended the tournament, according to a statement from Jon Drago, tournament director for the event’s host organization the Salesmanship Club of Dallas.

“It’s been amazing to see the growth and success the tournament has experienced since moving to TPC Craig Ranch in McKinney,” Drago said in a statement.

This is the third year in a row for the Byron Nelson tournament to be held at TPC Craig Ranch in McKinney. The tournament is expected to stay in the city through its five-year commitment ending in 2025.

The event saw upgrades from previous years, including the implementation of Ranch17, a fully enclosed stadium-style environment with two levels of seating surrounding the tournament’s signature 17th hole. The Corral, a family zone sponsored by H-E-B, was also a new addition for the tournament.

“Over the first three years, we have made continuous improvements to the overall fan and player experience, and we only see that continuing in the future,” Drago said.

Diving deeper

The 2023 event saw 85% local attendance, with 7% of attendees traveling from somewhere else in Texas and 8% of attendees traveling from out of state.
Also of note

The tournament will have a new title sponsor and name for the 2024 event.

The event, now termed the CJ Cup Byron Nelson, will be sponsored by global lifestyle company CJ Group, according to a news release. CJ Group has sponsored previous Professional Golfers’ Association of America events, including the PGA’s first tour event in South Korea.

The organization will sponsor the tournament for 10 seasons, beginning in May 2024, according to its website. The 2024 tournament will also have a total purse of $9.5 million.

Looking ahead

The 2024 CJ Cup Byron Nelson will be held April 29-May 5 at TPC Craig Ranch, marking the fourth year the tournament will reside in McKinney.

For more information, visit