H-E-B expands North Texas presence with land purchase in Alliance area

Grocery store chain H-E-B has purchased land from Hillwood at the northwest corner of Heritage Trace Parkway and North Riverside Drive in the Alliance area of Fort Worth, an H-E-B spokesperson has confirmed.

The property is located near the Alliance Town Center. The land sale was finalized Feb. 4. No plans or timeline for a possible grocery store at that site have been announced. According to Mabrie Jackson, director of public affairs for H-E-B’s Central Market, the company often purchases land in anticipation of future needs.

“The DFW metroplex is an important market for us," Jackson said in a written statement. "Our desire is to serve as many new DFW shoppers as we can in the future, and as in prior years, we continue to look for the best real estate opportunities to serve all communities in the metroplex.”

Fort Worth District 4 City Council member Cary Moon, whose office was informed of the purchase months ago, said this is “a big win for the area.” Moon announced the purchase on his campaign Facebook page April 22 after receiving approval from the city to make the land sale public.

"The far north area of Fort Worth continues to see tremendous growth," he said in a written statement. "The school districts are good, the infrastructure is getting built, jobs are close by, and there are plenty of retail options. Expect many more retail and entertainment options to become available to the far north of Fort Worth."

This is the latest announcement by the company in the Dallas-Fort Worth area. H-E-B announced in late March that two stores will be opening in Frisco and Plano by fall 2022. The company has owned the property in those cities for years.

According to Moon, Hillwood included deed restrictions that require H-E-B to build within five years.

Hillwood could not immediately be reached for comment.