Amid the COVID-19 pandemic, decisions fluctuate on a daily basis as businesses find ways to adapt and provide different options for customers, she said.
“I have heard it called ‘The Great Pause,’” Kirkwood said.
The winery was forced to change its way of thinking and develop new ideas overnight, she said.
“It has really made us look at things that are important. There are so many good things that can come out of this if we stop and evaluate our perspective and our priorities.”
Two Brothers has since adopted curbside and to-go options, along with offering deliveries within a 5-mile radius. There is a $2 delivery fee and a two-bottle minimum, and the winery is offering a 20% discount on purchases of six bottles or more, she said.
The winery is offering cheesecake and meat and cheese trays, and many customers have taken to social media to share their own pairings from home, Kirkwood said.
“It is so cool, and we would love to keep that going,” she said. “We have also talked about virtual tastings. We are still figuring out what that looks like.”
Whether through Zoom chat or social media posts, the goal is to maintain engagement with the community, Kirkwood said.
The winery has plans to partner with local businesses, such as BakeologyDFW and DeVivo Bros., to provide them with options, such as wine and dessert pairings or a bottle of wine with each meal. It has also teamed up with local food trucks in the past to offer customers as many options as possible when they visit.
As Two Brothers is a working winery, wine is still being produced on-site, but hours have been cut back to Mon.-Sat. from 2-8 p.m., Kirkwood said. Extra product has also been removed from storage and can be spotted throughout the main room.
“It is really cool how quickly our regulars have become family and have supported us, and I think we are going to come out way better than we ever were,” Kirkwood said. “We have perspective, and we have had time to sit back and see what works and does not work. We have to stay positive. You are either going to let it take you down or make you better.”
