Roanoke business has grown to recreational retreat for hunters, archers of all ages, abilities

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Joe and Nola Musacchio began their business nearly 35 years ago when a neighbor asked them to process meat from a single deer.

The next year, the couple’s home business grew drastically, and the Musacchios processed over 400 deer.

As their business expanded, the Musacchios moved their operations from a facility on FM 2499 in Flower Mound to a space on Keller-Haslet Road in Keller. But by 2008, the Keller facility had become too small for their business, leading the couple to relocate to an 84-acre ranch in Roanoke.

Cinnamon Creek Ranch, which sits on Old Denton Road, still offers wild game processing for animals ranging from deer to alligator and pigs to geese. Customers can have their animals processed into products such as steaks, jerky, meatballs and sausage.

Additionally, Joe and Nola are using Cinnamon Creek Ranch’s space to share their love of bow hunting and archery. In 2009, the couple opened a pro shop that sells hundreds of bows, arrows and hunting accessories.

Joe also set up a golf course-style archery range on the property. His course has nine stations with 36 targets. A 10th station serves for “gambling,” letting archers place bets and compete for top scores, Joe said.

The popularity of the course grew, and in 2017, the Mussachios grew their business again to include an event center. The center and ranch can be used for tournaments, corporate meetings, team-building exercises, fundraisers, birthday parties and other events centered on archery. In May, the company also added targets for axe throwing.

An outdoor pavilion has also become popular for weddings, and the ranch offers summer camps for children and date nights for couples.

While their company has grown to attract guests from across the globe, Joe and Nola have stayed true to their small-business roots.

“[The best part of the business] is listening to the stories of people and how they harvested their animals over the years. Or a little kid getting his first bow,” Joe said. “It’s the people.”

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Korri Kezar
Korri Kezar graduated from the University of Texas at Austin in 2011 with a degree in journalism. She worked for Community Impact Newspaper's Round Rock-Pflugerville-Hutto edition for two years before moving to Dallas. Five years later, she returned to the company to launch Community Impact Newspaper's Keller-Roanoke-Northeast Fort Worth edition, where she covers local government, development, transportation and a variety of other topics. She has also worked at the San Antonio Express-News, Austin-American Statesman and Dallas Business Journal.
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