Harvest Hall is currently under construction, along with most of the elements of Grapevine Main, located at 815 S. Main St., Grapevine. The development also includes a boutique hotel, a community plaza, a parking garage, an observation tower in addition to Harvest Hall and the already operational TEXRail commuter rail system. On July 31, Harvest Hall officials presented a sneak preview to potential Harvest Hall food vendors.
"Our intent is to be more of an upscale food hall. It's not a food court—it’s a curated hall with curated food and beverage products that are well-thought-out and that are mindful," Hospitality Consulting Principal Mark Brooks said. "It needs to be awesome."
The food hall will feature space for seven vendors and two bars, and it will be divided into three main parts: the North Hall, the South Hall and the Great Hall, each with different design elements. The intent is to have guests experience something new each time they come to Harvest Hall, Brooks said.
The North Hall will feature rustic design elements and metalworking, Brooks said. The Great Hall will have high ceilings, large windows, mosaic-tiled floors, a large skylight and high-end finishes. The South Hall would be more relaxed and "funky," Brooks said, calling to mind a place to bring computers and work with a cup of coffee, a place for a business lunch or somewhere to have a drink and listen to music in the evenings.
As food halls continue to pop up around the nation, Harvest Hall will set itself apart by building the kitchen space for its restaurant vendors, said Tom Santora, chief commercial officer of Coury Hospitality.
"That’s an important differentiator here for Harvest Hall because we’ve actually done all the heavy lifting as far as design, and we want you to make it your own, but again, we want consistency throughout the facility so it has our custom look and it feels good on the eye," Santora said.
The menu items at Harvest Hall should focus on quality over quantity, Brooks said. Rather than vendors trying to serve dozens of options in the small space provided, a few "awesome" items are preferred to provide consistently positive experiences.
"We only have seven [kitchen spaces], and we want all seven to be great," Brooks said.
Harvest Hall is not looking to duplicate any of the services already provided on Grapevine Main Street, Brooks said. Main Street restaurants were encouraged to apply if they had a new concept they wanted to bring to Harvest Hall, but the food hall is also looking outside of Grapevine Main Street for vendors.
"We’re doing things like this to be proactive, ... we’re actively pursuing different celebrity chefs to handpick the right partners," Brooks said. "So it’s proactive and reactive."
Applications are now being accepted for food vendors, Brooks and Santora said. A website—www.harvesthall.com—has been created to help applicants apply and to help them find out more information, including what each restaurant would need to provide and what would already be provided.
The vendors for Harvest Hall should be selected by late 2019, Brooks said. The boutique Hotel Vin is slated to open in June 2020, and Harvest Hall will open not long after in summer 2020.