A total of $7 billion worth of redevelopment is underway at Hall Park after Hall Group held a groundbreaking ceremony Oct. 28. Executives with the company said the phased project is a means to advance Hall Park into the 21st century.
Several new structures and a programmed community park will be built by fall 2023. However, the entirety of construction, according to Hall Group’s master plan, will span 20 years. Future development plans include a performing arts center in coordination with the city of Frisco and Frisco ISD.
Hall Group President Don Braun shared thoughts and insight into the motivation behind the project.
Can you describe the motivation behind such an ambitious project?
Braun: From an overall standpoint, we’re just recreating what Hall Park was from a vision standpoint 20 years ago and bringing it into the current environment where "live, work and play" is such a vital component. ... We’re incorporating all those pieces into this project.
Why is Hall Group so invested in redeveloping an already cutting-edge office park?
Braun: It’s important for us to effectively bring Hall Park into the 21st century and really embrace the current environment, the current needs of people who want experiential opportunities and not just simply be an office park.
How will the Hall Park 20 years from now differ from the Hall Park we know today?
Braun: In 20 years, the mission will be realized. So, the vision’s in place, and in 20 years, it’ll be fully completed. You’ll see the vision as we’re developing it in phases over time. At completion, it will be fully realized, but the vision is in place today.
What makes such heavy investment into these amenities possible?
Braun: Dynamic leadership by Craig Hall; visionary leadership by Craig Hall. And then a lot of hard work by a really great team throughout our organization and the professionals that we engage.
Anything else you’d like to add?
Braun: I’ve been with the Hall Group 40-plus years, and this is the single most exciting thing that I think we’ve done during that time.
