Q&A: Hall Group President Don Braun on the $7B vision for Hall Park

Hall Group President Don Braun shared thoughts and insight into the motivation behind $7 billion worth of redevelopment underway at Hall Park. (Matt Payne/Community Impact Newspaper)
Hall Group President Don Braun shared thoughts and insight into the motivation behind $7 billion worth of redevelopment underway at Hall Park. (Matt Payne/Community Impact Newspaper)

Hall Group President Don Braun shared thoughts and insight into the motivation behind $7 billion worth of redevelopment underway at Hall Park. (Matt Payne/Community Impact Newspaper)

In 20 years, the Hall Park office complex on Gaylord Parkway and the Dallas North Tollway will have undergone major changes.

A total of $7 billion worth of redevelopment is underway at Hall Park after Hall Group held a groundbreaking ceremony Oct. 28. Executives with the company said the phased project is a means to advance Hall Park into the 21st century.

Several new structures and a programmed community park will be built by fall 2023. However, the entirety of construction, according to Hall Group’s master plan, will span 20 years. Future development plans include a performing arts center in coordination with the city of Frisco and Frisco ISD.

Hall Group President Don Braun shared thoughts and insight into the motivation behind the project.

Can you describe the motivation behind such an ambitious project?


Braun: From an overall standpoint, we’re just recreating what Hall Park was from a vision standpoint 20 years ago and bringing it into the current environment where "live, work and play" is such a vital component. ... We’re incorporating all those pieces into this project.

Why is Hall Group so invested in redeveloping an already cutting-edge office park?

Braun:
It’s important for us to effectively bring Hall Park into the 21st century and really embrace the current environment, the current needs of people who want experiential opportunities and not just simply be an office park.

How will the Hall Park 20 years from now differ from the Hall Park we know today?

Braun:
In 20 years, the mission will be realized. So, the vision’s in place, and in 20 years, it’ll be fully completed. You’ll see the vision as we’re developing it in phases over time. At completion, it will be fully realized, but the vision is in place today.

What makes such heavy investment into these amenities possible?

Braun: Dynamic leadership by Craig Hall; visionary leadership by Craig Hall. And then a lot of hard work by a really great team throughout our organization and the professionals that we engage.

Anything else you’d like to add?

Braun: I’ve been with the Hall Group 40-plus years, and this is the single most exciting thing that I think we’ve done during that time.
By Matt Payne
Matt Payne reports on Frisco City Hall and its committees, Collin County Commissioners and McKinney business. His experience includes serving as online content editor at Fort Worth Magazine and city editor at the Killeen Daily Herald. He is a 2017 graduate of the Frank W. and Sue Mayborn School of Journalism at the University of North Texas in Denton.


MOST RECENT

Frisco City Council on Dec. 7 gave city staff permission to sell millions of dollars in bonds to pay for new capital projects, including money to go toward the upcoming performing arts center at Hall Park. (Rendering courtesy Hall Group)
Roadwork, remodeling, refinancing: Frisco City Council allows bond sales for future capital projects

Frisco City Council on Dec. 7 gave city staff permission to sell millions of dollars in bonds to pay for new capital projects and refinance existing debt for lower interest rates.

Cielo Beauty Bar opened Nov. 5 at 5729 Lebanon Road, Ste. 142, Frisco. (Courtesy Cielo Beauty Bar)
Cielo Beauty Bar opens Frisco location

The spa specializes in skin care, offering services such as waxing and sugaring.

Tewbeleaux's Cajun Grill opened in Northwest Austin on Nov. 2. (Courtesy Adobe Stock)
CI TEXAS ROUNDUP: Tewbeleaux's Cajun Grill opens first Central Texas location in Northwest Austin; House of Pies opens in Cypress and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 8.

Hall Park building exterior
MindPath Care psychiatry practice now accepting patients in Frisco

The psychiatry practice offers telehealth and in-person visits at Hall Park.

Frisco City Council on Dec. 7 approved plans to hold a special election on Jan. 29 to elect a new member for Place 5. (Courtesy city of Frisco)
Frisco to spend more than $220K on special Jan. 29 election to fill vacant seat

Plans are set to fill the vacant seat on Frisco City Council.

six chocolate bars of varying flavors
Läderach brings Swiss chocolate to Stonebriar Centre in Frisco

Pralines, truffles and chocolate-covered popcorn are a few of the store's popular selections.

Poki Bowl plans to open in February at 16710 FM 423, Ste. 100, Frisco. (Courtesy Poki Bowl)
Poki Bowl to open in north Frisco

The quick-serve poke restaurant will let guests build bowls from white/brown rice or lettuce.

Texas Smile Co. is expected to open in December at 13355 Dallas Parkway, Ste. 400, Frisco. (Courtesy Fotolia)
Texas Smile Co. dental office to open at Panther Creek Crossing in Frisco

The dental practice is owned by Texas-native doctors Kyle and Caitlyn Poupart

The Gringo's location in Katy is pictured. A new Conroe location is planned for late 2022. (Courtesy NewQuest Properties)
CI TEXAS ROUNDUP: Gringo's restaurant confirmed for Conroe Waterfront Center; Austin’s longest-standing H-E-B to be rebuilt and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 7.

meeting in progress
Denton County sees decrease in COVID-19 illness rates, increase in deaths

During the week of Nov. 29, 14 deaths related to COVID-19 were reported in the county, which brought the total to 752.

US Attorney General Merrick Garland and US Associate Attorney General Vanita Gupta announced the lawsuit against Texas on Dec. 6. (Screenshot courtesy of Department of Justice)
U.S. Dept. of Justice lawsuit alleges Texas' redistricting maps discriminate against voters of color

The suit alleges that the Texas Legislature redrew the maps to reduce voters of colors' influence on elections.