The 'quintessential example of redevelopment': Hall Group kicks off work on $7B master plan for Frisco office park

people with shovels for groundbreaking
Hall Group executives and leadership from the city of Frisco participated in a ceremonial groundbreaking Oct. 28 for $7 billion worth of redevelopment at Hall Park. (Matt Payne/Community Impact Newspaper)

Hall Group executives and leadership from the city of Frisco participated in a ceremonial groundbreaking Oct. 28 for $7 billion worth of redevelopment at Hall Park. (Matt Payne/Community Impact Newspaper)

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Craig Hall, founder and chair of Hall Group, said "there's no place like Frisco" to invest $7 billion toward redevelopment of an office park. (Matt Payne/Community Impact Newspaper)
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Hall Group President Don Braun was joined by Frisco city leadership to kick off construction on several new projects planned for Hall Park. (Matt Payne/Community Impact Newspaper)
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Frisco Deputy City Manager Ron Patterson and Hall Group President Don Braun greet one another in a groundbreaking ceremony held Oct. 28 for redevelopment at Hall Park. (Matt Payne/Community Impact Newspaper)
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Hall Group executives and city of Frisco leadership tossed dirt with shovels to symbolize the beginning of a 20-year redevelopment mission. (Matt Payne/Community Impact Newspaper)
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Frisco Mayor Jeff Cheney praised Hall for being one of the earliest entrepreneurs to invest in the city. (Matt Payne/Community Impact Newspaper)
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From left to right: Hall Group Founder Craig Hall, Hall Group President Don Braun, Frisco Mayor Jeff Cheney and Deputy City Manager Ron Patterson prepare to break ground on new construction at Hall Park. (Matt Payne/Community Impact Newspaper)
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By fall 2023, the 162-acre office park at Gaylord Parkway and the Dallas North Tollway will feature a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a programmed community park, according to Hall Group. The entirety of redevelopment is expected to span 20 years. (Rendering courtesy Hall Group)
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By fall 2023, the 162-acre office park at Gaylord Parkway and the Dallas North Tollway will feature a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a programmed community park, according to Hall Group. The entirety of the redevelopment is expected to span 20 years. (Rendering courtesy Hall Group)
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By fall 2023, the 162-acre office park at Gaylord Parkway and the Dallas North Tollway will feature a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a programmed community park, according to Hall Group. The entirety of the redevelopment is expected to span 20 years. (Rendering courtesy Hall Group)
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By fall 2023, the 162-acre office park at Gaylord Parkway and the Dallas North Tollway will feature a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a programmed community park, according to Hall Group. The entirety of the redevelopment is expected to span 20 years. (Rendering courtesy Hall Group)
Craig Hall, the founder and chair of Hall Group, said before several Frisco community members that he recalled a “bizarre” grand opening held in 1998 of his first building at his office complex, Hall Park. Those who went said hardly anyone came, and plenty of hors d'oeuvres were left over.

In 2021, one of Frisco’s first entrepreneurs has officially begun work on $7 billion worth of redevelopment at the park.

Hall Group announced Oct. 28 that it will begin construction on the first phase of the billion-dollar redevelopment plan at Hall Park. Phase 1 is estimated at $500 million and will encompass about 1 million square feet. The company held a groundbreaking ceremony to commemorate the project.

By fall 2023, the 162-acre office park at Gaylord Parkway and the Dallas North Tollway will feature a new Class AAA office tower, a 154-key boutique hotel, a 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall surrounding a programmed community park, according to Hall Group. The entirety of the redevelopment is expected to span 20 years.

Hall told those in attendance to hold congratulations until all work is complete and that there are a lot of pieces to put the puzzle together.


Office parks are a thing of the past, he said. For the new generation of millennial workers, the Hall Group founder said his team has designed a “post-COVID-19” environment where workers can go outside, enjoy a host of amenities and look forward to coming to work.

“They want it all,” Hall said. “They want to be able to go in an environment that has a great park. They want to be able to eat healthy food. They want to be able to exercise in a great environment. They want all those choices.”

Deputy City Manager Ron Patterson said the suite of projects is the “first giant step in the next phase of the history and development of Frisco.”

“This project is the absolute quintessential example of redevelopment,” Patterson said. “To be willing to take the risk of going in and taking down perfectly good buildings, to be able to go vertical and create more density, is amazing.”

Frisco Mayor Jeff Cheney said what Hall has done in Frisco is the equivalent of "driving 20 miles north," parking the car and deciding to immediately build an office tower. Hall’s ambition to tear down buildings for better fixtures, he said, is an example of the entrepreneur willing things into reality.

“What is about to happen here, I believe, is unprecedented in the DFW market,” Cheney said. “It's going to really help our economic development team with their mission of attracting world-class companies here that will come and want to be part of what's changing here.”

By Matt Payne
Matt Payne reports on Frisco City Hall and its committees, Collin County Commissioners and McKinney business. His experience includes serving as online content editor at Fort Worth Magazine and city editor at the Killeen Daily Herald. He is a 2017 graduate of the Frank W. and Sue Mayborn School of Journalism at the University of North Texas in Denton.


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