Frisco is getting its next brewery.

Frisco City Council members unanimously approved a specific-use permit for a new Rollertown Beerworks brewery, taproom and event space during a Feb. 6 meeting.

Developers should break ground on the project in the next few months, Mayor Jeff Cheney said.

The main takeaways

Rollertown Brewery will be located across two lots at the corner of John W. Elliot Drive and Main Street to separate the brewery and taproom from the outdoor space, according to meeting documents.

Both the brewery and taproom will be two stories tall and offer roughly 13,500 square feet and 9,320 square feet of space, respectively, on the first lot, Development Review Manager Stephanie Scott-Simms said.


Here is a quick look at what will be featured at the facility’s second lot:
  • An event stage overlooking a nearly 30,000-square-foot event lawn
  • Outdoor “Beer Garden” open patio area
  • Designated food truck spaces
“The event lawn was strategically placed to be a draw from the Main Street traffic,” Scott-Simms said.

How we got here

Council members originally entered into a public-private agreement with the owner of Rollertown Beerworks, Texas RT Holdings, for the brewery in mid-November 2022.

Frisco Planning and Zoning Commission members later approved a site plan and recommended the project for approval at a Nov. 29, 2023, meeting—a little over a year after the initial agreement.


“This is a project the city’s been working on for a long time,” Cheney said.

Another thing

The development will incorporate downtown Frisco’s historic silos, something city officials have been waiting to do, Cheney said.

“It’s always been council’s direction to have something really unique on this property,” he said. “A destination that could blend some entertainment with it but then truly make the historical significance of the silos feel like they are actually a part of the development.”