City Council members approved a master development agreement Nov. 15 that involves the Frisco Community Development Corp., Frisco Economic Development Corp. and Texas RT Holdings LLC. The agreement for the public-private partnership stipulates a 23-year lease with Rollertown, with options to extend up to 40 years, for property located at the 6400 block of Main Street near Toyota Stadium. The property consists of about 2.63 acres, according to a staff report.
The Economic Development Corp. is slated to vote on the master agreement during a Nov. 16 meeting while the Community Development Corp. will vote on the master agreement at a Nov. 17 meeting. If approved by all parties, construction is expected to start within a year, according to a city news release. Rollertown Beerworks could open in Frisco by late 2024.
In partnership with the Economic Development Corp. and the Community Development Corp., a 24,000 square-foot development will be constructed on-site for craft brewery production and sales operations under the name Rollertown Beerworks. About 2,300 square feet will be dedicated for food service and about 11,000 square feet will be used for a two-story tap and tasting room with a rooftop experience and a beer garden.
The facility will also include an event lawn with artificial turf, a stage/pavilion, and green space, among other amenities.
The Community Development Corp. will fund up to $10 million in construction for the development and the Economic Development Corp. will also contribute up to $2 million in funding for construction. Rollertown will fund more than $2 million to provide the equipment necessary for brewing and canning its products. The company will also be responsible for any construction and design costs past $12 million.
Rollertown Beerkworks has a taproom and brewery open in Celina, according to its website. It is co-owned by radio personalities Jeff “Skin” Wade and Ben Rogers who host “The Ben and Skin Show” on 97.1 FM radio. Area residents can find Rollertown’s craft beer on tap throughout the Dallas-Fort Worth metroplex through the Rollertown website.
CEO Jonathan Rogers and Ben Rogers were present at the council meeting. Their goal is to build a “world-class” and family-friendly entertainment destination in Frisco, Jonathan Rogers said.
“It is an amazing honor to partner with the city of Frisco,” Ben Rogers said.
Developing a Rollertown location in Frisco counts toward some of the city council’s top priorities for 2022, including reinvesting in city assets and tourism. Mayor Jeff Cheney pointed out that the property was important to Frisco since it leads into the area just north of Frisco Square, referred to as Frisco Junction, that connects the city’s historic area with its newer downtown.
“It really, I believe, is going to kickstart Frisco Junction into a very special place,” Cheney said. “That’s going to become an Austin vibe, right in the heart of nature.”
Editor's note: The original post has been edited to correct an error. The property leads into the area north of Frisco Square.
