Despite being a devout New England Patriots fan, Paul Wahlberg said the opportunity to open Wahlburgers at The Star in Frisco attached to the Dallas Cowboys brand was worth it.
“The whole development here is unbelievable,” Wahlberg said. “And having the school, sports and everything that’s going here at The Star, it’s been a great opportunity for a lot of people to see us.”
The Wahlburgers chef stopped by the Frisco location on The Star Boulevard on Jan. 28.
The Frisco restaurant opened in October and is the first and only Texas location. Wahlberg said Frisco’s rapid development made it a prime location for Wahlburgers.
“We looked at the location and everything that had been going on here, and Frisco is just a booming area,” he said.
While there is currently no location-specific menu item, Wahlberg said it could be in the cards as the restaurant establishes itself in Texas.
“We definitely want to bring things that are going to be reminiscent of Texas,” Wahlberg said. “And maybe even get a Cowboys burger out.”
Each Wahlberg brother has a choice burger from the menu: Mark Wahlberg has the Thanksgiving Turkey Burger, and Donnie Wahlberg has the BBQ Bacon burger. The Our Burger, the “standard," is the chef’s choice.
“It really came down to nailing down that really standard, great classic,” he said.
But Wahlberg’s underrated favorite on the menu is the Housemade Chili.
“Home run every time,” Wahlberg said. “That’s my go-to snack.”
GALLERY: Chef Paul Wahlberg visits Wahlburgers’ Texas location, explains why he chose Frisco
Wahlburgers chef Paul Wahlberg visited the Frisco restaurant Jan. 28. (Elizabeth Ucles/Community Impact Newspaper)