Visit Frisco planning a June marketing campaign to attract travelers

B.F. Phillips Community Park is among the outdoor recreation options listed for potential travels to the city on Visit Frisco's website. (Courtesy Visit Frisco)
B.F. Phillips Community Park is among the outdoor recreation options listed for potential travels to the city on Visit Frisco's website. (Courtesy Visit Frisco)

B.F. Phillips Community Park is among the outdoor recreation options listed for potential travels to the city on Visit Frisco's website. (Courtesy Visit Frisco)

Image description
The Omni Frisco Hotel is among those offering special “Frisco Staycation” rates for locals. (William C. Wadsack/Community Impact Newspaper)
Visit Frisco has a revised marketing plan it expects to roll out in early June to attract potential travelers to the city.

The city’s tourism organization is currently promoting Frisco to travelers from outside the Dallas-Fort Worth area with its “When it’s time...let’s play again” campaign. Cori Powers, Visit Frisco director of marketing and communications, told Frisco City Council the organization plans to update that campaign to include “Now that it’s time, let’s play again” once more businesses are open for travelers.

“The goal is to create a Visit Frisco campaign that drives awareness of Frisco as a must visit destination when the time is right,” Powers said during council’s May 19 work session. “The ‘play’ in this is really a nod to how family friendly our destination is as well as the sports that we have that make us a really unique place.”

In 2018, an estimated 6.6 million visitors spent $2.1 billion in the city, according to Visit Frisco. Powers said the campaign targets parents and potential travelers who live within a 250-mile radius. Visit Frisco staff said that includes the Houston and Oklahoma City markets.

“We know that the drive markets are going to be super, super important for our recovery efforts,” Powers said.


Council urged Visit Frisco to launch the messaging that the city is ready for visitors sooner rather than later.

“There’s a group that [is] ready to come to Frisco and are going to be super excited to hear that message,” Mayor Jeff Cheney said. “No matter how long you wait, there's going to be a group that's not ready to come out yet. And that's not who we're catering to.”

The mayor said it is “perfectly fine” some people are not ready to travel, but he told Powers he expects that contingent of people to be “loud and negative.” Mayor Pro Tem Will Sowell said he does not believe Visit Frisco should take "cues from social media at all."

“Businesses here are hurting, and they're hurting badly," Sowell said. "As a quickly as you guys are comfortable, I would love to see us promoting, 'Come. Be safe. It's a little different, but we'd love to have you.'"

Powers said Visit Frisco plans to launch the revised advertising around the beginning of June.

She told council no additional city money was spent on the campaign. The assets and agencies utilized were paid for before Visit Frisco’s marketing efforts were paused at the beginning of the coronavirus pandemic in March, she said.

While Visit Frisco is working to attract travelers from outside the city, a number of Frisco hotels are offering special “Frisco Staycation” rates for locals.

Among the hotels offering special rates are the Omni Frisco Hotel, Candlewood Suites, Hotel Indigo and Embassy Suites Hotel & Conference Center. Guests will be required to present identification or proof of employment that verifies they live or work in Frisco to take part in the promotion.

“Being in hospitality, we have missed the interaction with our community,” Jeff Smith, Omni Frisco Hotel general manager and Visit Frisco board chair, said in a press release. “We wanted to offer Frisco essential workers, families and individuals an opportunity to escape in their own neighborhood this summer. When they’re ready, we look forward to welcoming them to a safe and clean environment where they can get away and still be close to home.”
By William C. Wadsack
William C. Wadsack is the senior reporter for the Plano and Richardson editions of Community Impact Newspaper. He previously served as managing editor of several daily and weekly publications in North Texas and his native state of Louisiana before joining Community Impact Newspaper in 2019.


MOST RECENT

Harvest Hall officially opened Feb. 6 in Grapevine as part of the Grapevine Main development. (Sandra Sadek/Community Impact Newspaper)
Harvest Hall now open in Grapevine, new dining options in Fort Worth and more DFW news from February

Here are some of the top stories from the past month from the Dallas-Fort Worth metroplex.

digital rendering of virus
Collin County Judge Chris Hill rescinds COVID-19 disaster declaration

Collin County’s declaration of local disaster in response to COVID-19 was rescinded Feb. 26 by Judge Chris Hill.

At its peak of power loss, the city had roughly 50,000 homes with interrupted power, many of which had prolonged outages, Plano City Manager Mark Israelson said. (Liesbeth Powers/Community Impact Newspaper)
Plano faces long-term impacts from storm; Collin County vaccine hubs resume service and more DFW-area news

Read the top business and community news from this week from the Dallas-Fort Worth area.

Snow covers I-45 in Houston during a winter storm that hit Texas the night of Feb. 14. (Shawn Arrajj/Community Impact Newspaper)
Legislators probe energy officials over power failures, lack of preparation heading into winter storm

The Texas Legislature held hearings Feb. 25 with energy companies including Oncor Electric Delivery and the Electric Reliability Council of Texas in response to last week’s historic winter storm, which left millions of Texans without electricity for days.

Justice permanently closed its Frisco location inside Stonebriar Centre in December. (File photo)
Justice clothing store permanently closes Stonebriar Centre location

Justice, a clothing and accessories store that offered merchandise for young girls and tweens, permanently closed its location at 2601 Preston Road, Ste. 1240, Frisco, in December.

IHOP is expected to open early this summer at the intersection of FM 423 and US 380. (Courtesy IHOP)
IHOP coming to northwest Frisco this summer

IHOP will open a new location early this summer at 1375 US 380, Frisco.

The North Texas Municipal Water District has lifted its request for its member cities to reduce water use. (Courtesy Fotolia)
Collin County water supplier lifts water conservation request

With water demands returning to normal levels, the North Texas Municipal Water District has lifted its request to reduce nonessential water use within its service area, which includes the cities of Frisco, McKinney, Plano and Richardson.

The coffee and wine bar offers signature drinks, such as the Honey Bear Latte, made with honey and cinnamon, as well as food options, such as breakfast tacos, charcuterie boards, baked goods and snack boxes. (Courtesy Golden Boy Coffee Co.)
Golden Boy Coffee Co. opens in Plano; Black Rock Coffee Bar coming to Southlake and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic. (Courtesy Qygen, Wikimedia Commons)
Fry's Electronics calls it quits after nearly 36 years in business

As many as 31 stores across nine states will be shuttered as Fry's Electronics shuts down due to market changes and the pandemic.

A lone runner jogs on a snow-covered road in Austin. Transportation projects across the city were briefly paused due to Winter Storm Uri. (Jack Flagler/Community Impact Newspaper)
ERCOT: Texas power system was less than 5 minutes from collapse during winter storm

ERCOT's CEO offered details into what led to the massive blackouts that left millions of Texans in the cold last week.

House Sprucing Design & Decor will open in west Frisco in mid-March. (Courtesy House Sprucing Design & Decor)
House Sprucing Design & Decor coming to Frisco

House Sprucing Design & Decor, a North Texas-based interior design company, is set to open in Frisco.

uBreakiFix opened its 600th U.S. location on Preston Road in Frisco in November. (Courtesy Adobe Stock)
uBreakiFix new Frisco location now open

uBreakiFix opened its 600th U.S. location in Frisco at 3333 Preston Road, Ste. 106, in mid-November.