brickLAB Inc. is more than just a LEGO play space, owners say

Owners Michael and Jenni Jensen opened brickLAB, Inc. in November 2018. (William C. Wadsack/Community Impact Newspaper)
Owners Michael and Jenni Jensen opened brickLAB, Inc. in November 2018. (William C. Wadsack/Community Impact Newspaper)

Owners Michael and Jenni Jensen opened brickLAB, Inc. in November 2018. (William C. Wadsack/Community Impact Newspaper)

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Owners Michael and Jenni Jensen opened brickLAB, Inc. in November 2018. (William C. Wadsack/Community Impact Newspaper)
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Owners Michael and Jenni Jensen opened brickLAB, Inc. in November 2018. (William C. Wadsack/Community Impact Newspaper)
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A younger customer created this haunted house set in honor of last year's Halloween season. (William C. Wadsack/Community Impact Newspaper)
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The business has the capability to print directly onto bricks and minifigs, allowing people and businesses to truly customize their creations. (William C. Wadsack/Community Impact Newspaper)
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This praying mantis was put together during a bug class at brickLAB where participants got to build insects. (William C. Wadsack/Community Impact Newspaper)
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brickLAB, Inc. offers a range of miniature LEGO figures for sale. (William C. Wadsack/Community Impact Newspaper)
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brickLAB, Inc. offers both new and previously used LEGO sets for sale. (William C. Wadsack/Community Impact Newspaper)
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brickLAB, Inc. offers a range of miniature LEGO figures for sale. (William C. Wadsack/Community Impact Newspaper)
In addition to letting people purchase new and used LEGO sets, brickLAB Inc. offers a makerspace area for building, as well as educational classes for children of elementary through high school ages.

Owners Michael and Jenni Jensen have four children, all of whom grown up using LEGO bricks to build and create. So when Michael and Jenni decided to open their own business, working with the world-famous plastic bricks seemed like a natural choice, especially considering Michael Jensen’s more than 20 years of experience as a mechanical engineer.

“A mechanical engineer is kind of a natural fit with LEGO, and the education piece allows me to pass on my engineering experiences to the next generation,” Michael said.

The business, which opened in November 2018, can host birthday parties and various events, but the owners are proud that it is more than just a place to play with LEGO blocks and buy bricks by the pound.

“One of the great things that we see with those who are members and come here for a period of time is the socialization aspect of it,” Michael said. “The kids come and interact with each other and collaborate. I think in the day and age of people on screens all the time and maybe [of] less socialization, this is an avenue where there's an increase to socialization.”

The Jensens said while their main customers are older elementary- and middle school-age children who love the LEGO miniature figures—known as minifigs—those young people also take quickly to the various classes and camps offered at brickLAB.

“We'll have spring break camps and summer camps here,” Michael said, adding that those are both busy times for the business.

He explained the stop motion film camp, which gives attendees 15 hours in a week to create content, is a very popular offering.

“It's really cool to see how they start out and how they end up [with] the videos that they create,” Jenni said. “Kids get so excited about how good they get at it.”

The business also offers social skills classes for children with special needs, something which is close to the Jensens’ hearts, as they have a daughter with Down syndrome.

“We are a venue that's an alternative to screen time,” Michael said. “Instead of playing video games, come here. They still have fun, and it's something engaging—socially engaging and mentally engaging.”

Michael said he expects that in February, there could be a new wave of interest in the LEGO makerspace setting brickLAB offers, as FOX has scheduled the premiere of its new competition television series “LEGO Masters” for Feb. 5.

“So we're a little bit ahead of the curve on that,” Michael said, adding brickLAB will hold watch party events for each episode of the show.
The business also already has a selection of MOCs—short for “my own creations” in LEGO circles—on display and offers a variety of customizable options, ranging from the creation of individual minifigs to personalization to the level of the kind of information usually found on a business card.


“[Often,] things that do go viral are in the LEGO world,” Michael said. “The imprint of LEGO is huge on the internet. So if you create something pretty cool out of LEGO and people can put it in their store [and] put it on their website and stuff, it's an attraction."
By William C. Wadsack

Senior Reporter, Plano/Richardson

William joined Community Impact Newspaper in December 2019. He previously served as managing editor of several daily and weekly publications in North Texas and his native state of Louisiana.



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