New restaurant tenants coming to the Tower at Frisco Square

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New restaurant tenants coming to the Tower at Frisco Square

The Tower at Frisco Square will include several restaurants, three of which have been announced. (via Photo by Nicole Luna)

The dining options at Frisco Square are about to expand with three restaurants never before seen in Frisco.

All three restaurants will be located in the new Tower at Frisco Square, which opened in early August and is anchored by video game developer Gearbox Software.

New restaurant tenants coming to the Tower at Frisco Square

ZuZu Handmade Mexican Food is one of three restaurants opening at the tower. (via Courtesy ZuZu Handmade Mexican Food)

ZuZu Handmade Mexican Food is opening one of two new Frisco locations at the tower; Burger 21, a national chain, is opening its first Texas location at the tower; and the wife of the Gearbox Software CEO is bringing in a new video game-themed restaurant concept.

Video game restaurant

Although a video game-themed restaurant may sound like a place for children, Kristy Pitchford said the restaurant is geared toward adults.

New restaurant tenants coming to the Tower at Frisco Square

Burger 21 will open its first Texas location at the Tower at Frisco Square. (via Courtesy Burger 21)

Though she is married to Gearbox Software CEO Randy Pitchford, Gearbox does not own the restaurant. Rather, Kristy Pitchford and her brother, who is a chef, will own and run the restaurant, which has yet to be officially named.

The restaurant is slated to open in the first half of 2016.

“We want this to be the happiest place in Frisco,” Kristy Pitchford said. “We want the people who work there to be happy; we want the people who come in to be happy.”

The menu will have contemporary American dishes and feature specialty cocktails, she said.

The video game theme will carry through the entire restaurant from the menu items to the decor, but it will be subtle, she said.

For instance, rather than having gaming posters, the restaurant will have artwork that will be recognizable to the gaming enthusiast, but the average customer will just appreciate it without necessarily knowing the reference, she said.

“The thing about our demographic is we’re very cynical, and if you shove something down out throat we’ll reject it,” Kristy Pitchford said. “What we really want to do is be as authentic as possible and be as respectful as possible.”

And though the restaurant will not have an arcade component like a Dave & Buster’s restaurant, it will likely have some opportunities for gamers to play some new or upcoming games.

Burger 21

Burger 21 will open its first Texas location in Frisco in October. The fast-casual burger chain is known for the 21 different burgers on the menu, including seafood, beef, chicken and vegetable burgers.

“We have 21 different burgers, and they’re all very unique and extremely good,” Frisco store owner Wade Googe said.

Burger 21 also features a burger salad bowl, which has all the ingredients of any burger on the menu without the bun in the form of a salad.

Every month the restaurant will switch out the 21st burger to a new featured burger.

Another monthly feature of the restaurant is to donate money to a local organization on the 21st day of the month.

Googe said he would like to donate to the Wounded Warrior Project or Frisco ISD when the restaurant opens.

ZuZu Handmade Mexican Food

Sherry Tabaee has owned a ZuZu Handmade Mexican Food restaurant in Addison with her husband since the early 1990s, before the restaurant chain stopped being a franchise and split into independently owned stores.

Now, Tabaee said she wants to expand the fast-casual concept to Frisco. Both locations—one at the tower and one on FM 423—are expected to open this fall.

ZuZu was the first restaurant to announce its commitment to the tower.

The restaurant features fresh and healthy Mexican food, including flautas, gorditas and tamales.

“We have a lot of different varieties,” Tabaee said. “… It’s the quality of food that you can get at a sit-down restaurant, yet it’s semi-casual and a reasonable price.”

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Lindsey Juarez Monsivais
Lindsey has been involved in newspapers in some form since high school. She graduated magna cum laude from the University of Texas at Arlington in 2014 with a degree in Journalism. While attending UTA, she worked for The Shorthorn, the university's award-winning student newspaper. She was hired as Community Impact Newspaper's first Frisco reporter in 2014. Less than a year later, she took over as the editor of the Frisco edition. Since then, she has covered a variety of topics and issues important to the community, including the city's affordable housing shortage, the state's controversial A-F school accountability system and the city's "Bury the Lines" efforts.
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