Toyota Vice President of Communications Steve Curtis announced March 17 at Arbor Hills Nature Reserve that Toyota is working with American Park Network to extend connectivity outside of Time Warner Cable coverage by installing hotspots to provide free Wi-Fi in Plano parks for the next two years. Toyota has been working with the visitor guide magazine publisher to provide free Wi-Fi to public areas across the country.
Mark Saferstein, American Park Network’s publisher and editor-in-chief, said Toyota’s support helps provide wireless connectivity to residents in parks and at the same time attracts more foot traffic to outdoor areas in a city.
Mark Saferstein, American Park Network publisher and editor-in-chief, spoke about the value of wireless connectivity in attracting younger visitors to the parks.[/caption]“We hear from parks departments from all over the country that the younger families and millennials make decisions based on where they can have connectivity,” he said. “It is no longer considered an amenity or a nicety—they view connectivity as a utility.”
Saferstein said free connectivity at parks would enable the city’s parks and recreation department to engage with visitors and understand visitation trends.
Plano was also selected as the 2015 NRPA Gold Medal winner for Excellence in Park and Recreation Management.
