Pvolve, a functional fitness franchise with locations throughout the United States, will open its first Austin studio downtown in January.

The local franchise is owned by Marci Bain and her daughters. Bain said she liked that Pvolve workouts were sustainable for her and is excited to bring the workout to Austin. Pvolve uses resistance-based equipment to target different muscle groups.

The downtown studio will be located on Congress Avenue and Third Street. Other locations are planned to open in the Bee Cave and Westlake areas in the spring and summer of 2025.