In late 2019, Austin-based Endeavor Real Estate Group purchased a one-acre site at 600 N. Lamar Blvd., which is home to a handful of tenants including Waterloo Records & Video, Amy's Ice Cream, 24 Diner and more. Now, business owners are preparing for the inevitable move to make way for the development.

The gist

The redevelopment of 600 N. Lamar Blvd. is still a few years away but representatives for Waterloo Records told Community Impact that they are actively looking for a new space to relocate into. They hope to find a space that is still central but that they have around three years, at least, left in the current location.

Amy's Ice Cream is also slated to relocate in the coming years, CEO Alan Hixon said, and they do not intend to close permanently.

Endeavor officials have indicated that they would like Amy's Ice Cream to return once the development is complete. There are also other parcels of land in the immediate area surrounding Waterloo Records and Amy's Ice Cream that are owned by Endeavor, which Hixon said are other options for relocation.


Ultimately, Hixon said it is far too early to know how the development and relocation will play out.

Endeavor officials did not respond to requests for comment as of press time.