Between 2026-2030, the city of Pflugerville will prioritize projects and programs to strengthen neighborhoods, improve mobility infrastructure, bolster community events, guide residential development, bolster the local economy and grow the city’s reputation.

These six strategic pillars were identified in the Pflugerville Strategic Action Plan 2026-2030, which City Council adopted in a regular meeting June 24.

The overview

The Strategic Action Plan outlines goals and priorities for the city, as well as serves as a guide for decision making over the next five years. During the planning process, which began in January and ended in June, about 700 individuals participated through community events, surveys and workshops.

Identified in the plan were six strategic pillars, or focus areas, including:
  • Community social fabric and neighborhood character
  • Mobility infrastructure and connectivity
  • Community amenities and events
  • Residential and node development
  • Economic and business development
  • Brand and reputation
Some of the key action areas for the city over the next five years, according to the plan, include using art and connection to nature to bolster unique neighborhood identities, expanding and adding more amenities to the city’s trails network, and investing in small-scale mobile and pop-up events.


“There's this real appetite to continue that shift from being what may have been a bedroom community, but really building a true community with all that connectivity and that really sort of strong sense of belonging,” said David Beurle, CEO of Future IQ, who led the planning process.

Diving deeper

Under the city’s plan to guide residential development, the city will look to develop an annexation strategy for contiguous land on the east side, encourage high-quality mixed-use developments, encourage more “missing middle” housing to increase density, develop a strategy to create pathways to homeownership, and establish aesthetic guidelines for new housing developments.

The desire for stronger economic and business development was also identified in the planning process. Among key action areas to building its economic base, the city will explore opportunities with nearby technology clusters, such as Samsung’s $45 billion semiconductor facility in Taylor. City staff and officials will also explore a possible convention center or similar space to host major events.


“It's going take time to move these things forward, but I think that this is one of the most comprehensive strategic plans that we've had,” Place 4 City Council member Rudy Metayer said.

To learn more about the city’s Strategic Action Plan, visit here.