Local venues seeking sound permits during the South by Southwest Music and Media Conference in March are now required to submit permit applications weeks earlier than previous requirements, according to new city policy that went into effect Jan. 11.

Venues seeking a 24-hour sound permit must now submit their applications by 21 days before their events. Venues seeking a multiday permit must submit their applications 30 days before their events.

The new policy comes after growing success and expansion of SXSW and a need for better communication between the festival and the City of Austin, said Greg Guernsey, director of planning and development review.

"This provides us the opportunity to enhance collaboration between various city departments and event planners," Guernsey said. "The new requirements allow sufficient time to perform interdepartmental evaluations and site inspections prior to an event."

As part of the application, each venue will complete a Temporary Event Impact Plan that will detail anticipated attendance numbers, likely impacts on parking and traffic, security and emergency services planning and cumulative impacts in the vicinity of the proposed event. Insurance is also now required at any event serving alcohol. A Public Assembly and Code Enforcement safety team will also assist as part of the review. The Music Office and Office of Special Events approve all impact plans.

"We are taking a more proactive approach to ensure safe and successful events during SXSW—working more closely with venues and promoters before and during the events," said Don Pitts, City of Austin Music Program Manager.

To apply for a 24-hour or multiday sound permit, visit https://austintexas.gov/soundpermit.