The Greater New Braunfels Chamber of Commerce encourages residents to begin their holiday shopping by visiting small businesses in New Braunfels.

Nov. 30 will mark the 10th annual Small Business Saturday in New Braunfels, which is traditionally celebrated each year on the Saturday after Thanksgiving.

According to American Express, for every dollar spent at a small business in the U.S., approximately 67 cents stays in the local community, which can directly help to create jobs and boost the local economy.