Rita’s Italian Ice & Frozen Custard is opening a shop at 2009 S. Walnut Ave., New Braunfels.

According to Senior Director of Marketing Madalyn Weintraub, the frozen custard franchise is expected to open its New Braunfels location in the third quarter of this year.

The shop sells Italian ice made with fresh fruit and frozen custard. Rita’s Italian Ice & Frozen Custard also sells frozen drinks and milkshakes. It also offers a variety of catering options. www.ritasice.com