Farmers have long known the summer salve of turning their livestock feeding tanks into swimming holes and now the average Texas resident can too.

Stock Tank Love is an online pool vendor headquartered in Leander that sells and installs metal and poly plastic stock tanks for backyard swimming.

With Texas recording its second-hottest summer to date in 2023, stock tank pools have become a popular way to beat the heat without breaking the bank, according to the business.

The specifics

While traditional in-ground pools can cost homeowners anywhere from $20,000-$100,000 to build, Stock Tank Love sells pool packages ranging from $1,020-$4,655, depending on the material, size and installation method used.


"It turns out people want a pool for their backyard that's not going to put them in debt," said Lily Matocha, a co-founder and owner of Stock Tank Love.

Matocha said their pools take two to three weeks to ship on average within Texas and only a few hours to install on leveled ground.

Compared to other in-ground pool alternatives, stock tanks also offer more durability than inflatable or vinyl pools, Matocha said.

Additionally, Stock Tank Love can collaborate with customers to create pools, decks and insets to fit their backyard aesthetics, she said.


The backstory

In 2017, Matocha was pregnant with her son, scrolling through Pinterest boards for backyard projects.

"I didn't want to to have to go borrow other people's pools or be in public at the time," Matocha said. "I basically showed the stock tank idea to my husband and was like, 'If you don't build this for me, I'm [going to] do it myself.'"

After enjoying their own stock tank pool, Matocha's husband, Vince, sold a few more on Craigslist with great success. In 2020, the pair launched Stock Tank Love in the midst of the pandemic-induced do-it-yourself boom.


Despite inventory setbacks, Matocha said they have sold hundreds of pools since launching and recently expanded the business to Florida.

More details
  • Stock Tank Love uses recycled glass media filters which only need to be cleaned one to two times per month, according to Matocha.
  • In Texas, stock tank pools are often considered "temporary movable structures" and therefore do not require a permit to install like traditional in-ground pools, according to Matocha. However, homeowners should still consult their local HOA guidelines to ensure their plans are in compliance.
  • Stock Tank Love offers chlorine water alternatives for those with skin sensitivities.
Quote of Note

"I literally cried the first time I got the pool," Matocha said. "I always tell people, 'once you're on a float with your music on, you're not going to care how deep the water is below you.'"

Stock Tank Love is an online-based business but has a headquarters and warehouse at 607 Leander Drive, Ste. 410, Leander.


stocktanklove.com