Best of 2020: 8 businesses featured in the Lake Travis-Westlake area

Soul Popped Owner De J. Lozada (right) stands with Assistant Manager Tiffany Nance. (Amy Rae Dadamo/Community Impact Newspaper)
Soul Popped Owner De J. Lozada (right) stands with Assistant Manager Tiffany Nance. (Amy Rae Dadamo/Community Impact Newspaper)

Soul Popped Owner De J. Lozada (right) stands with Assistant Manager Tiffany Nance. (Amy Rae Dadamo/Community Impact Newspaper)

Here is a roundup of business features that appeared in the Lake Travis-Westlake edition of Community Impact Newspaper in 2020.

ATX Hyperbarics

After five years in business, ATX Hyperbarics expanded its operations. The drug-free treatment center owned by Dr. Elanor Womack treats patient’s injuries using hyperbaric pressure, which can increase oxygen in the blood. The clinic also celebrated the opening of its second location. Read the full profile here.

Adorn Boutique

2020 marked the 20 year anniversary of Adorn Boutique, which first launched in Lakeway in 2010. Husband and wife, Kim and Brent Charlet owned four Adorn Boutique locations in Central Texas, including one in Waco. Despite the ongoing coronavirus pandemic, the business has continued its expansion -- a success Kim attributed to her firm grasp of what customers want. Read the full profile here.

FUSE Workspace



A new “co-working facility” opened in Bee Cave in November. FUSE Workspace offers a “concierge-level, high-quality service to the office industry,” John Herrings Director of Operations said. The 30,000-square-foot facility features offices, meeting rooms and an all-you-can-drink gourmet coffee bot. Read the full profile here.

Frontyard Brewing, 5 Soul Wine Co.

Frontyard Brewing owners Kevin Jones and Chad Worner set out to open the company’s first taproom about two years ago. The duo came across a sprawling 9-acre site in Spicewood owned by a then-upcoming winery 5 Soul Wine Co, owned by Shannon Grant and Chris Carson. The businesses decided to share the site in the hopes of providing the community with a family-friendly place to gather. Read the full profile here.

Lakeway Aquatic Physical Therapy

Dr. Melody Medley-Keith and Barker Keith have been treating resident’s pain in the Lakeway area since 2001. Lakeway Aquatic Physical Therapy helps patients with arthritis, muscle pain, headaches, mobility issues and more through both water- and land-based treatment techniques. Read the full profile here.

Lakeway Elite Fitness

Harry Shaw, owner of Lakeway Elite Fitness celebrated a milestone in January. The gym celebrated its 15 anniversary of helping clients achieve their fitness goals. Lakeway Elite Fitness offers 43 CrossFit classes, 18 krav maga classes and other specialty training. Read the full profile here.

Poochies Austin Groomers & Pet Lounge


Mariana and Peter Meredith said they have always been dog people. In 2019, the husband and wife team took their love for their pets and turned it into their own grooming and boarding company, Poochies Austin Groomers & Pet Lounge. But the Merediths said Poochies had a higher purpose. Through a partnership with a local animal rescue, the Merediths showcase adoptable dogs through their business. Read the full story here.

Soul Popped Gourmet Popcorn

Prior to launching her business, Soul Popped Gourmet Popcorn, De J. Lozada found herself with $53 to her name and children to care for. With some inspiration from her son, Lozada had the idea to turn her beloved soul food recipes into flavored popcorn. She began selling her product at local farmer’s markets before eventually opening her first storefront location at the Barton Creek Square Mall, making her the first black-owned business in the shopping center. Read the full profile here.
By Amy Rae Dadamo
Amy Rae Dadamo is the reporter for Lake Travis-Westlake, where her work focuses on city government and education. Originally from New Jersey, Amy Rae relocated to Austin after graduating from Ramapo College of New Jersey in May 2019.


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