Adorn Boutique continues expansion throughout Central Texas

Adorn Boutique owner Kim Chalet, right, and Lakeway location employee Kari Pakarinen work at the shop during a recent weekday.
Adorn Boutique owner Kim Chalet, right, and Lakeway location employee Kari Pakarinen work at the shop during a recent weekday.

Adorn Boutique owner Kim Chalet, right, and Lakeway location employee Kari Pakarinen work at the shop during a recent weekday.

Image description
Adorn Boutique's Lakeway location, located at 2127 Lohmans Crossing Rd Suite #301, opened in 2010 and is the company's flagship store. (Photos by Brian Rash)
Kim and Brent Charlet opened the first Adorn Boutique in Lakeway in 2010.

Nestled in a strip shopping center amid other upscale boutiques and businesses off of RM 620, the flagship location is now one of four in the greater Austin area and Waco, including the brand new Westlake location that opened in May 2020.

Kim said she and Brent, along with two other owners, owned a home interior business in Louisiana, along with a retail shop.

[Brent and I] moved here in July [2010] and opened in October, and the original name of the shop was Adorn Home and Body,” Kim said. “When we saw people were mostly attracted to clothing and jewelry ... that’s when we evolved into Adorn Boutique a couple of years later.”

Though she emphasized Adorn is still not in perfect shape in terms of sales amid the pandemic, Kim said the fact that her stores have remained Brick and mortar establishments is her business’s greatest asset. She added that customer service, a firm grasp of what her customers want and a keen awareness of the best price point for each product have been key to Adorn’s steady expansion throughout Central Texas over the last decade.

Kim said hat philosophy has also helped her stay afloat through the ongoing COVID-19 pandemic, but Kim also commended her staff for all of their hard work.

“People ask me how I am able to keep going and expanding, and I say it’s because I have great people working for me,” she said. “It takes a team.”

Throughout the pandemic, Kim said support from her clientele has been and remains crucial. Lately, customers have been purchasing items within the Kendra Scott line of jewelry and high quality candles, as well as lakewear, beachwear and loungewear.

More than anything, Kim said she is grateful for the people within the communities who continue to shop at her stores.

“We’ve been blessed,” she said. “It’s been hard, but there’s also been so many blessings in this pandemic. It always seems impossible right until you start walking through it. It’s made everything that we’re doing so much more intentional. Small businesses are the heartbeat of our communities.”
Popular products

Adorn Boutique sells a variety of items. Top sellers in 2020 so far include:

Voluspa candles: $10-$30 Cross stitch top: $38 Denim shorts: $45 Kendra Scott Jewelry: $40-$120 Masks: $15 Caps: $25-30$


Lakeway Boutique 2127 Lohmans Crossing Rd Suite #301, Lakeway

(512) 263-1400

Hours: Mon.-Sat. 10 a.m.-6 p.m.; Sun. closed Hill Country Galleria Boutique 12801 Hill Country Blvd Suite C1-113, Bee Cave

(512) 215-8684

Hours: Mon.-Sat. 10 a.m.-7 p.m.; Sun. noon-5 p.m. Westlake Boutique 3663 Bee Cave Road Suite 4-F, Austin

(512) 305-3800

Hours: Mon.-Sat. 11 a.m.-6 p.m.; Sun. closed
By Brian Rash
Brian has been a reporter and editor since 2012. He wrote about the music scene in Dallas-Fort Worth before becoming managing editor for the Graham Leader in Graham, Texas, in 2013. He relocated to Austin, Texas, in 2015 to work for Gatehouse Media's large design hub. He became the editor for the Lake Travis-Westlake publication of Community Impact in August 2018.


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