Georgetown residents and H-E-B representatives are launching a petition campaign to address inconsistencies in alcohol sales rules within the city of Georgetown, according to a Texas Petition Strategies June 7 news release.

The issue is with a 2010 voter-approved decision to allow the sale of alcoholic beverages, including mixed beverages, within city limits. However, Wolf Lakes Village—which is located on the northwest corner of I-35 and University Avenue—was not annexed into the city limits until 2017. In order to have the 2010 voter decision apply to the new development, state law requires an election to be held in the current boundaries of the city, the release said.

“We are excited at the possibility to change our laws to level the playing field for all our businesses and welcome a new H-E-B,” Georgetown Mayor Josh Schroeder said in the release.

In order to include the measure on the November 2021 ballot, state law requires approximately 10,400 city of Georgetown resident signatures by July 9, the release said.

If enough signatures are gathered, the Georgetown City Council will be required to call a November election, it said.

“H-E-B is looking forward to building a new store for our customers in Georgetown,” said Leslie Sweet, H-E-B Director of Public Affairs, in the release. “This is a great central location, and changing the law will allow H-E-B to offer the same quality products currently offered in our stores and provide the outstanding shopping experience that our customers expect.”

Voters can sign the petition at both existing H-E-B stores in Georgetown. They are located at 1100 S. I-35 Frontage Road, Georgetown, and 4500 FM 2338, Georgetown.