See Austin FC's newly revealed jersey ahead of first MLS season

Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)
Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)

Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)

With months to go until the start of its first Major League Soccer season and its stadium about 75% complete, Austin FC revealed its jersey Nov. 18.

The jersey will be part of the team's primary kit during the 2021 season. A lighter, secondary kit will be revealed later. Unlike other major league sports, MLS does not require a white uniform and a colored uniform, but it does require one dark jersey and one light jersey.

James Ruth, Austin FC's senior vice president of marketing, said the process to create the jersey has taken over a year, with input from CEO Anthony Precourt, club President Andy Loughnane and Matthew McConaughey, club minority owner and "minister of culture."

Ruth said McConaughey's involvement goes beyond bringing publicity in his celebrity owner role.

"Matthew has taken this on with real fervor; he's extremely invested in things like the look of the kit, how we present it, and in 2021, what our fan experience is going to be like," Ruth said.


The club wants to make the jersey about more than Austin's celebrities and the way the city presents itself to the rest of the world: Austin FC is calling the jersey "the uniform for Austin." Ruth said that is a play on the American idea of a sports uniform, but "also in this instance we mean the uniform for the people that work in Austin," he said.

Teaser videos Austin FC released ahead of the jersey reveal featured some of those Austinites who build the city's culture, from neon sign maker Evan Voyles to Otoko sushi chef Yoshi Okai and Gold Rush Vinyls founder Caren Kelleher.

Austin FC will become the 27th MLS franchise in the upcoming 2021 season. The start date of the season and the team's first home game are still yet to be determined. The 2020 MLS season will finish Dec. 12, after which the league will make decisions regarding 2021.
By Jack Flagler
Jack is the editor of Community Impact Newspaper's Central Austin and Southwest Austin editions. He began his career as a sports reporter in Massachusetts and North Carolina before moving to Austin in 2018. He grew up in Maine and graduated from Boston University, but prefers tacos al pastor to lobster rolls. You can get in touch at jflagler@communityimpact.com


MOST RECENT

Rendering of an apartment complex
Ground breaks on Capitol Quarters, Austin's first car-free multifamily housing development

Developer Weaver Buildings said the project is aimed at urban commuters who are committed to getting around wiithout cars.

Hays County opened its COVID-19 vaccine portal Jan. 22. (Courtesy Adobe Stock)
Vaccine portal opens in Hays County; read Austin business news and more Central Texas info

Read the latest business and community news from Central Texas.

The Austin Community College District's 28,000-square-foot culinary arts wing is now open at ACC Highland. (Courtesy Austin Community College)
Second phase of ACC Highland campus opens in Central Austin

The campus is home to the Austin Community College District's Culinary Arts Department.

Superintendent Stephanie Elizalde said those who wish to return to campus can do so beginning Jan. 25. (Courtesy Austin ISD)
Austin ISD families can return to campus after 2 weeks of encouraging virtual learning

Austin ISD has seen a 28% decrease in weekly coronavirus cases since the first week of January.

The legality of reinstating tighter restrictions on public camping, solicitation, and sitting and lying down remains vague. (Courtesy Office of the Texas Governor)
Texas Gov. Greg Abbott floats ‘statewide camping ban’ as homeless debate heats up

The legality of reinstating tighter restrictions on public camping, solicitation, and sitting and lying down remains vague.

Teal House Coffee & Bakery’s menu includes items such as the cinnamon roll croissant. (Courtesy Teal House Coffee & Bakery)
Teal House Coffee & Bakery opening South Congress brick and mortar in Austin Jan. 30

The location will be the food truck's first brick-and-mortar restaurant.

Dr. Judith L. Thompson recently took the time to answer several general questions about the COVID-19 vaccine. (Courtesy Texas Children’s Hospital)
'We still have a long way to go': Central Texas physician answers questions about COVID-19 vaccine

Dr. Judith L. Thompson recently took the time to answer several general questions for Community Impact Newspaper related to the coronavirus vaccine, its efficacy and costs, and other related matters.

Goodwill Central Texas opened a location at 2415 S. Congress Ave., Austin, on Jan. 14. (Amy Rae Dadamo/Community Impact Newspaper)
New South Congress Goodwill now open

The new store is open for retail services and also accepts donations.

Lawmakers have returned to the Capitol. The Texas Legislature began its 2021 session Jan. 12. (Jack Flagler/Community Impact Newspaper)
School funding once again a major focus for Austin ISD during legislative session

The district will also be watching for legislation regarding charter schools, accountability, pandemic relief and local control.

Photo of a doctor handling a vaccine
As community waits anxiously, here is where Travis County stands with COVID-19 vaccine distribution

Demand still exceeds supply for vaccines in the Austin area, even for those in Phase 1 of distribution.