See Austin FC's newly revealed jersey ahead of first MLS season

Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)
Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)

Austin FC released the design of its jersey Nov. 18. (Courtesy Austin FC)

With months to go until the start of its first Major League Soccer season and its stadium about 75% complete, Austin FC revealed its jersey Nov. 18.

The jersey will be part of the team's primary kit during the 2021 season. A lighter, secondary kit will be revealed later. Unlike other major league sports, MLS does not require a white uniform and a colored uniform, but it does require one dark jersey and one light jersey.

James Ruth, Austin FC's senior vice president of marketing, said the process to create the jersey has taken over a year, with input from CEO Anthony Precourt, club President Andy Loughnane and Matthew McConaughey, club minority owner and "minister of culture."

Ruth said McConaughey's involvement goes beyond bringing publicity in his celebrity owner role.

"Matthew has taken this on with real fervor; he's extremely invested in things like the look of the kit, how we present it, and in 2021, what our fan experience is going to be like," Ruth said.

The club wants to make the jersey about more than Austin's celebrities and the way the city presents itself to the rest of the world: Austin FC is calling the jersey "the uniform for Austin." Ruth said that is a play on the American idea of a sports uniform, but "also in this instance we mean the uniform for the people that work in Austin," he said.

Teaser videos Austin FC released ahead of the jersey reveal featured some of those Austinites who build the city's culture, from neon sign maker Evan Voyles to Otoko sushi chef Yoshi Okai and Gold Rush Vinyls founder Caren Kelleher.

Austin FC will become the 27th MLS franchise in the upcoming 2021 season. The start date of the season and the team's first home game are still yet to be determined. The 2020 MLS season will finish Dec. 12, after which the league will make decisions regarding 2021.
By Jack Flagler
Jack is the editor of Community Impact Newspaper's Central Austin and Southwest Austin editions. He began his career as a sports reporter in Massachusetts and North Carolina before moving to Austin in 2018. He grew up in Maine and graduated from Boston University, but prefers tacos al pastor to lobster rolls. You can get in touch at


Susan Bailey was elected president of the American Medical Association in June 2020. (Courtesy American Medical Association)
'I am convinced we will beat COVID': American Medical Association President Susan Bailey discusses vaccine successes, myths, challenges

Bailey was elected president of the American Medical Association in June 2020. Much of the organization's focus during that time has been on vaccine transparency and distribution.

Under the city of Austin's phased enforcement plan released May 10, citations at public encampments will begin in mid-June to be followed by arrests and clearances in July as necessary. (Ben Thompson/Community Impact Newspaper)
Austin's homeless ordinances back on books May 11, but arrests, camp clearings won't start until July

Austin announced a "phased process" to introduce Proposition B ordinances beginning with one month of outreach followed by one month of warnings and citations before arrests or clearances begin as necessary.

Pfizer vaccines could become available to kids 12 and up as soon as next week. (Courtesy Adobe Stock/Graphic by Justin Howell/Community Impact Newspaper)
FDA expands Pfizer vaccine authorization to children ages 12 to 15 years old

This is the first time people under the age of 16 have been granted access to a coronavirus vaccine.

Butler Park Pitch & Putt reopened to the public in April. (Ben Thompson/Community Impact Newspaper)
Butler Park Pitch & Putt reopens in Austin; turf fields open in Pflugerville and more Central Texas news

Read the latest business and community news from the Central Texas area.

I-35 traffic
State now accepting public input on North Austin I-35 overhaul project

The public now has the ability to review and provide feedback on planning materials for a $400 million I-35 project.

Austin Bouldering Project currently operates a gym on Springdale Road in Austin. (Courtesy Austin Bouldering Project)
Local rock-climbing gym to open new location in South Austin this fall

The new gym will have comparable offerings to the original in East Austin.

Tents have become a common sight throughout Austin including along Cesar Chavez Street downtown, but with the passage of Proposition B the city may now consider moving unsheltered homeless individuals to designated sites. (Ben Thompson/Community Impact Newspaper)
Austin City Hall notebook: Designated campsites for the homeless are back on the table

City staff had previously dismissed developing official camping locations in 2019, but new directives from City Council this week could revive the concept in Austin.

Wag-A-Bag is headquartered in Round Rock. (Megan Cardona/Community Impact Newspaper)
Wag-A-Bag to operate under new ownership, name; Austin, TxDOT at odds over I-35 overhaul; and more top Central Texas news

Read the most popular business and community news from the past week from the Austin area.

The Highland Tech Center is an office complex that finished redevelopment in March. (Courtesy Aquila Commercial)
North Central Austin business news: Office complex opens in Highland, picnic meals offered in the parks and more

Mes Amis is an outdoor dining service that provides baskets with French-style cuisine for picnics. Two new fitness studios, Hive + Honey and Regymen, are also now open.

Stephanie Hayden-Howard will become an assistant city manager in Austin on May 10. (Jack Flagler/Community Impact Newspaper)
Role changes coming for health officials leading Austin-Travis County COVID-19 efforts

Dr. Desmar Walkes will take over as Austin's next medical director and local health authority as Dr. Mark Escott and Stephanie Hayden-Howard transition to new roles with the city.