JuiceLand celebrates 10-year anniversary, announces new leadership

JuiceLand President Mark Jacob (left) will be working with JuiceLand employees behind the counter for the first eight weeks of employment. Matt Shook, (right) is the founder and CEO of the company. (Courtesy Red Fan Communications)
JuiceLand President Mark Jacob (left) will be working with JuiceLand employees behind the counter for the first eight weeks of employment. Matt Shook, (right) is the founder and CEO of the company. (Courtesy Red Fan Communications)

JuiceLand President Mark Jacob (left) will be working with JuiceLand employees behind the counter for the first eight weeks of employment. Matt Shook, (right) is the founder and CEO of the company. (Courtesy Red Fan Communications)

Austin-based smoothie and wellness company JuiceLand is celebrating its 10-year anniversary in 2021 and on Nov. 9 announced a new president and expanded menu.

The company hired former general manager and Wheatsville Food CO-OP CEO Mark Jacob as the new president. Founder and CEO Matt Shook will remain on staff.

“I’m elated to start my new journey at JuiceLand the best way I know how—behind the counter,” Jacob said. “JuiceLand is a growing Texas staple and has accomplished great strides in its 10 years of operation. I am honored to join the team in this new chapter.”

New menu items include a Blue Chip Smoothie and more agua fresca flavors. JuiceLand’s agua fresca drinks differ from what is typically found on store shelves as they do not contain added sugar and are pure juice, Shook said.

“Our Cherry Limeade is the most popular right now, but we expect all flavors to be very high sellers based on the low price and delicious flavor,” Shook said.


In the last 10 years, JuiceLand has expanded to 35 locations across Texas and plans to continue expansion, including with new locations in Round Rock, Houston and Dallas, according to a press release. These new locations are adding 50 new positions across the three cities.
By Trent Thompson

Reporter, Austin Metro

Trent joined Community Impact Newspaper as an intern in May 2021 after graduating with a degree in journalism from the University of Texas, Austin in December 2020. In July 2021, he was promoted to Austin Metro reporter. He covers several news beats from education and government to dining, transportation, nonprofits, and healthcare. However, his primary beat is business and development. Before working at CI, Trent wrote for The Daily Texan, UT's daily student newspaper, and worked on many projects of his own for his undergraduate program. In his free time Trent writes poetry, spends time with loved ones, and watches Star Wars for the hundredth time, including other new movies.



MOST RECENT

Austin ISD Community Engagement Coordinator Gabriella Beker responds to community members' ideas for closed schools uses at a Dec. 8 meeting. (Courtesy Austin ISD)
Austin ISD asks residents for ideas to repurpose closed schools

So far, community members have suggested free housing for Austin ISD teachers or families, but the district will not decide until May.

Special Olympics athlete Benji Garcia speaks to the crowd with his Special Olympics Unified partner Mady Zamora during the Winter Games 2022 press conference. (Grace Dickens/Community Impact Newspaper)
Hill Country prepares for Special Olympics Texas in February

Bee Cave and Lakeway are sponsoring the upcoming Special Olympics Texas Winter Games 2022, which will likely bring thousands to the area, according to the organization.

Austin City Council meets for its final regular meeting of 2021 on Dec. 9. (Ben Thompson/Community Impact Newspaper)
Austin City Hall notebook: Council circles back to housing policy in last meeting of 2021

Several items on council's Dec. 9 agenda follow up on last week's housing policy discussions.

The location offers 15,000 square feet of outdoor dining space as well as a market and indoor seating. (Courtesy Easy Tiger)
Easy Tiger reveals final section of South Lamar location

The additions include an on-site bakery and market.

Tewbeleaux's Cajun Grill opened in Northwest Austin on Nov. 2. (Courtesy Adobe Stock)
CI TEXAS ROUNDUP: Tewbeleaux's Cajun Grill opens first Central Texas location in Northwest Austin; House of Pies opens in Cypress and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 8.

A donation from the Dell Foundation will help Mobile Loaves & Fishes expand its Community First! Village for residents who were homeless. (Courtesy Austin Roofing and Construction)
Dell Foundation commits $38M to Austin nonprofits for housing solutions

The donation, coupled with funding from Travis County, will help Mobile Loaves & Fishes get over halfway to its $150 million goal to expand its village for formerly homeless residents.

Police Chief Joseph Chacon briefed Austin City Council on the police department's work with sexual assault cases and victims Dec. 7. (Ben Thompson/Community Impact Newspaper)
Austin police chief provides update on handling of sexual assault cases, support for victims

Police Chief Joseph Chacon said his department has increased officer training and collaboration with victim services experts this year.

Members of the Austin ISD Equity Advisory Committee met Dec. 7 and talked about their desire to hear more from students directly. (Maggie Quinlan/Community Impact Newspaper)
Austin ISD equity group lays out priorities, seeks new members

Smaller groups within the district's equity committee will create recommendations for the district.

The ATX Egypt Fashion Pop-Up is open downtown from Dec. 5-20. (Ben Thompson/Community Impact Newspaper)
Pop-up Austin-Egypt fashion exchange program store opens downtown

A similar pop-up will open in Egypt in 2022.

The Gringo's location in Katy is pictured. A new Conroe location is planned for late 2022. (Courtesy NewQuest Properties)
CI TEXAS ROUNDUP: Gringo's restaurant confirmed for Conroe Waterfront Center; Austin’s longest-standing H-E-B to be rebuilt and more top news

Take a look at the top five trending stories across Community Impact Newspaper’s coverage areas in Texas as of Dec. 7.

A child gets a COVID-19 shot in November, shortly after the Food and Drug Administration authorized use of the Pfizer-BioNTech COVID-19 vaccine for children ages 5 through 11. (Courtesy Dell Children’s Medical Center)
Travis County, Austin Public Health report uptick in COVID-19 vaccine demand

Officials said that booster and pediatric shots are driving the surge.