Effective Spend acquires East Austin's iconic 'Butter Half' building

Photo of a crowd of people in front of a mural
Marketing agency Effective Spend purchased the East Austin building known for the "You're my Butter Half" mural in September. (Courtesy Effective Spend)

Marketing agency Effective Spend purchased the East Austin building known for the "You're my Butter Half" mural in September. (Courtesy Effective Spend)

Austin-based digital marketing agency Effective Spend is moving into an East Austin building known for the iconic "You're My Butter Half" mural.

The company announced its move into 2000 E. Martin Luther King Jr. Blvd., Austin, on Oct. 14. Effective Spend purchased the building from the building's original occupant, United Way for Greater Austin in September. The United Way has not yet released plans to relocate its headquarters, but it announced a merger with United Way for Williamson County, in August.


The marketing agency said it will make some renovations to the 20,000-square-foot building, but will maintain the "You're My Butter Half" mural, which was painted by local artist John Rockwell as a gift to United Way for Greater Austin.

“In a way, it feels like a homecoming,” said Brian Wulfe, founder & CEO of Effective Spend, in a statement. “Our very first office was on East 6th street, and we’ve really missed being in this area.”

www.effectivespend.com
By Olivia Aldridge

Reporter, Central Austin

Olivia joined Community Impact Newspaper as a reporter in March 2019. She covers public health, business, development and Travis County government. A graduate of Presbyterian College in South Carolina, Olivia worked as a reporter and producer for South Carolina Public Radio before moving to Texas. Her work has appeared on NPR and in the New York Times.



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