Two new Central Austin exhibits offer fun, Instagram opportunities

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The success of highly photogenic, regularly sold-out interactive exhibits—such as the Museum of Ice Cream, which has locations in New York City and San Francisco; the Color Factory, which recently launched in New York’s SoHo neighborhood; and the Yayoi Kusama Infinite Mirrors exhibition now being shown at the Cleveland Museum of Art—has reached Austin’s city limits.

This month, the first of two such experiences opens in Austin, with the second fast on its heels.

Instead of camera bans, these exhibitions encourage visitors to take photos, selfies and GIFs in the showrooms and to post about their experience on social media, likely creating hype and drawing in more visitors.

No fear of missing out

The FOMO Factory, a two-story interactive art pop-up, is designed to provide a “top-notch” selfie destination and inspire childhood nostalgia among attendees.

FOMO is an acronym for “fear of missing out.” It was added to the Oxford English Dictionary in 2013.

The FOMO Factory was created by digital strategist Rachel Youens and University of Texas graduate Kara Whitten, who also runs the Austin-based home decor and gift company Kailo Chic.

Tickets are available between Sept. 20 and Oct. 21.

2-8 p.m. (Thurs.-Fri.), 12-8 p.m. (Sat.-Sun.), closed (Mon.-Wed.). $23 (adults 12 and older), $15 (children 4-11), free (children 3 and younger). 720 Red River St. 512-675-0087. www.thefomofactory.com

 

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Austin screams for ice cream

The Art of Ice Cream Experience, an exhibit that began in Scottsdale, Arizona, is coming to Austin.

Billed as “an Instagrammer’s dream” on its website, the exhibit will feature rooms with themes such as a banana splits, popsicle paradise and Neapolitan beach that promise “vivid backdrops” against which one can take photos to post on social media. Samples will also be offered along the way.

Tickets are available between Oct. 12 and Nov. 26.

11 a.m.-8 p.m., Mondays and Wednesdays. $25 (adults 12 and older), $15 (children 4-11), free (children 3 and younger). 3208 S. Congress Ave. www.artoficecreamexperience.com

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  1. Art of Ice Cream is a direct rip off of Maryellis Bunn’s hard work on the Museum Of Ice Cream. They hope Austinites are too stupid to know the difference and also spent four weeks lying to their customers about a location they didn’t have before finally being called out by the press.

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Emma Freer
Emma Freer began covering Central Austin for Community Impact Newspaper in 2017. Her reporting focuses include employment and economic development. She graduated from Columbia Journalism School in 2017.
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