Facing a growing demand in online shopping, a new H-E-B e-commerce fulfillment center opened in Leander on July 20, according to Johnny Mojica, public affairs manager for H-E-B's Central Texas Region.

The 50,000-square-foot e-commerce center, located at H-E-B Plus off N. US 183, will assist with H-E-B's curbside and home delivery services in Leander and neighboring Central Texas cities.

The new Leander facility is one of five H-E-B e-commerce fulfillment centers that stock store goods for home delivery and curbside orders. Employees will use “innovative technologies” and automation to process customers’ orders at the new center, according to a company press release.

The expansion comes as H-E-B works to provide greater capacity, efficiency and convenience for online and in-store customers, the company said. The new center will also allow for more product availability and less aisle congestion in stores.

In a 2022 report from Dunnhumby, a customer data science and analytics company, H-E-B was ranked as the top e-commerce grocer in the United States, beating Amazon and Amazon Fresh.

“At H-E-B, we’re always looking for ways to offer Texans a better shopping experience and more options to choose how they shop, pay for and receive their products,” said Kedar Patel, H-E-B vice president of e-commerce. “Across our business we are adopting innovative technologies that give our Partners the tools they need to provide top-quality service to our customers whether they shop online or in our stores.”

H-E-B is expected to hire over 150 employees for the Leander center, providing benefits for health, vision and dental; a 401(k) match; scholarships; and career development. On July 27, the facility will host a virtual job fair.

In November, H-E-B opened its second store in Leander off Ronald Reagan Boulevard, a 103,000-square-foot store featuring an H-E-B Wellness Primary Care clinic, which opened in May.

The clinic provides virtual and in-person medical visits, including physicals, vaccinations, testing and dietician services for “affordable prices and monthly subscription services,” and does not take insurance, Mojica said.

The grocery chain is also expanding in Dallas/Fort Worth, on track to open stores in Frisco and Plano in late 2022 and in McKinney in late 2023.

Based in San Antonio, H-E-B has over 420 stores in Texas and Mexico with over 145,000 employees and generates $34 billion in annual sales.