Gallery: H-E-B breaks ground on future Frisco location

H-E-Buddy, the mascot for H-E-B, poses after public officials and grocery chain executives broke ground at the site for the first H-E-B in Frisco. (Matt Payne/Community Impact Newspaper)
H-E-Buddy, the mascot for H-E-B, poses after public officials and grocery chain executives broke ground at the site for the first H-E-B in Frisco. (Matt Payne/Community Impact Newspaper)

H-E-Buddy, the mascot for H-E-B, poses after public officials and grocery chain executives broke ground at the site for the first H-E-B in Frisco. (Matt Payne/Community Impact Newspaper)

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Frisco public officials and H-E-B executive staff break ground at the construction site for the grocery chain's first Frisco location. (Matt Payne/Community Impact Newspaper)
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A rendering of the 111,000-square-foot H-E-B store-to-be in Frisco was displayed at the groundbreaking ceremony. (Matt Payne/Community Impact Newspaper)
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Five Frisco community organizations were gifted $10,000 each from H-E-B, including VFW Post 8273, Frisco FastPacs, Frisco Family Services, the Frisco Arts Foundation and the Boys & Girls Club Frisco. (Matt Payne/Community Impact Newspaper)
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Frisco Mayor Jeff Cheney speaks to those attending the groundbreaking for the city's future H-E-B grocery store. (Matt Payne/Community Impact Newspaper)
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A crowd of more than 100 gathered at a private groundbreaking ceremony at the site of Frisco's future H-E-B location. (Matt Payne/Community Impact Newspaper)
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A drumline from Wakeland High School performs ahead of H-E-B breaking ground for the future Frisco location. (Matt Payne/Community Impact Newspaper)
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Cookies, lemonade, ice cream and other refreshments were handed out at the groundbreaking for the future Frisco H-E-B. (Matt Payne/Community Impact Newspaper)
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H-E-B inflated a hot-air balloon emblazoned with the company logo at the Frisco groundbreaking ceremony. (Matt Payne/Community Impact Newspaper)
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H-E-B partners celebrate with red confetti following the groundbreaking ceremony for the future Frisco location. (Matt Payne/Community Impact Newspaper)

San Antonio-based grocery chain H-E-B broke ground June 3 at the construction site for the future Frisco location.

The 111,000-square-foot store, to be located at the northeast corner of Main Street and Legacy Drive, is slated to open in fall 2022. Following the company’s flagship format, the store will feature a full-service pharmacy with a drive-thru, an outdoor essentials department and a True Texas BBQ restaurant with a drive-thru. Several other hallmarks of traditional H-E-B locations will be included at the Frisco store, including a bakery, deli, and curbside and home delivery.

“It’s a milestone day for H-E-B, and one that I know all of you have been waiting for,” H-E-B Director of Public Affairs Mabrie Jackson said at the groundbreaking ceremony, which crowds of public officials, executives and media attended. “Not a day goes by that we are not asked in the grocery store, at the ballpark, at the gas station, everywhere: When are we getting an H-E-B in North Texas?”

A host of H-E-B executives met with attendees and spoke before them, broadly detailing the company’s history and roots in Texas. Among them was Stephen Butt, company president of Central Market.

Butt said Central Market, the company’s gourmet grocery store chain, has allowed the company to become familiar with the geography and municipalities in North Texas since first opening a DFW branch in 2001.



“Today in Frisco, we celebrate with all of you,” Butt said. “This is an important milestone in our company’s history.”

Mayor Jeff Cheney was among the groundbreaking team and vividly recalled a text message from City Manager George Purefoy the day before H-E-B announced plans to open in Frisco. Purefoy asked if he was available the next day to meet with H-E-B representatives.

“I said, ‘George, I don’t have to look at my calendar. I’ll make sure I’m available,’” Cheney said. “I thought it was going to be good news.”

The mayor said the city has also been constantly broached on the prospect of bringing H-E-B to Frisco, expressing excitement toward the grocery brand.

“This is going to support not just our residents, but the entire region,” Cheney said. “It’s going to be an incredible asset to our community.”

In addition to the groundbreaking, five Frisco community organizations were gifted $10,000 each from H-E-B, including VFW Post 8273, Frisco FastPacs, Frisco Family Services, Frisco Arts Foundation and the Boys & Girls Club Frisco.

The Frisco location joins a second future North Texas location at the southwest corner of Preston Road and Spring Creek Parkway in Plano. The private Plano groundbreaking will take place June 4.

Editor’s note: The original post has been edited to correct errors. Mabrie Jackson is the director of public affairs for H-E-B. In addition, the square footage is set to be 111,000 square feet for the store in Denton County.

By Matt Payne
Matt Payne reports on Frisco City Hall and its committees, Collin County Commissioners and McKinney business. His experience includes serving as online content editor at Fort Worth Magazine and city editor at the Killeen Daily Herald. He is a 2017 graduate of the Frank W. and Sue Mayborn School of Journalism at the University of North Texas in Denton.


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