Updated 12:35 p.m. Oct. 25

ModCloth, an online retailer that sells women's designer fashion, announced today it will open its first brick-and-mortar location in the downtown Second Street District.

"After a successful stop in Austin with a warm reception from the local community, ModCloth has chosen the location for its first permanent store," Junior Account Executive Gabriela De Leon said in a news release.

The new shop, located at 200 W. Second St., will feature 4,000 square feet of ModCloth's curated assortment of feminine, vintage-inspired signature clothing for all sizes as well as the ModCloth wedding line, unique shoes, jewelry and accessories, home decor, gifts and local wares from Betty Alida and Vinca.

The new storefront will replace the space once occupied by Design Within Reach, which relocated to Domain Northside in August.

“The local culture of Austin is the perfect expression of the ModCloth lifestyle—being free to express your individuality with confidence and a smile," ModCloth CEO Matt Kaness said in a news release announcing the store's opening. "It's no surprise that Austin is one of our top online markets and that the local ModCloth community there made our earlier pop-up a huge success, voting resoundingly 'Yes!' for us to come back.”

Customers can visit www.modcloth.com/stores/austin to book complimentary one-on-one, in-store styling appointments with a ModStylist.

Doors open at 10 a.m. Nov. 12 for the grand opening weekend. Store hours will be 10 a.m.-8 p.m. Mon.-Sat. and 11 a.m.-6 p.m. Sun.



Original post: ModCloth has chosen Austin as its first brick-and-mortar location.

ModCloth spokesperson Lauren Whitehouse confirmed the store is coming to Austin in November in an email Thursday. An address has yet to be set.

"It will be a few weeks before we will be coming out with more details about the store," she said.

Founded by husband and wife team Eric and Susan Gregg Koger, ModCloth was conceived in 2002 and now has more than 350 employees.

In April, ModCloth began opening temporary, or pop-up shops across the nation. Modcloth made Austin its first stop, opening at 249 w. Second St. from April 8-May 30.

Other cities with pop-up shops include Denver and Portland. Whitehouse said the company aspires to have a national rollout of permanent ModCloth stores in the future.