The details
Popcorn Love in Elgin offers a variety of gourmet popcorn with sweet, savory and classic flavors.
“We were looking for an opportunity or a business to start, so we started doing festivals such as the Hogeye Festival and the Juneteenth Festival in Elgin,” Leroy Hargrove, who owns Popcorn Love with his wife Tometra, told Community Impact.
He called their storefront—which offers discounts for veterans and law enforcement officers—on N. Main Street the “perfect location.”
“It’s right there on the corner of Main Street and Depot Street across from the park where all the action happens, so we thought it was a no-brainer,” Hargrove said. “We put the money down for the lease, and we’ve been open for going on a third week now.”
The community, he emphasized, has been incredibly welcoming.
“We have a greenery wall inside the shop, so everyone is willing to take pictures and post it on social media, and they allow us to take their pictures and post it on social media,” Hargrove said.
The approach
The process of establishing Popcorn Love began with the need to purchase a kettle corn machine—a piece of equipment the Hargroves sourced from a seller in the Arlington area.
“When we took it back home, I burnt about four or five batches trying to figure it out,” Hargrove said. “But I finally got the measurements, temperature and everything down, and we’ve been going ever since.”
From buttery movie-style popcorn to bold blends like caramel apple, Texas heat and jalapeño cheddar options, Hargrove highlighted that there’s something for every kind of snacker at Popcorn Love.
- Opened August
- 11 N. Main St., Elgin
- Facebook: Popcorn Love
