"By breaking it up into thirds, it helps people out with the flavor profile," he said. "Plus you start achieving the effects in the same way. The first one, you feel your jaw relaxing a little bit. You feel a tingling, a numbing of your lips, tongue and throat.
"After you finish your second one, you feel your shoulders drop. The third tops the body off," he continued.
The Program's effects last for six to eight hours and is not intoxicating, he said. SquareRt also sells 50-ounce growlers of kava for about $75 and refills at discounted prices.
"I would challenge everyone to give it a try—to experience the benefits and relieve the stress and anxiety that we all have with our everyday jobs, whether you are a stay-at-home mom or a lawyer," Moreno said.