South by Southwest Conference & Festivals is here. The two-weekend festival will run from March 8-16, bringing over 300,000 participants, conference panels, live music, film screenings—and loads of traffic—to Austin.
City leaders advised residents and festival-goers to be aware of ongoing road closures, alternative transportation options and safety measures at a March 4 press conference.
"As we welcome visitors and plan for these events that are cornerstones to both our culture and economy, we recognize the added strain on city resources, traffic congestion and potential travel delays that large-scale events can create and the need for heightened vigilance when it comes to safety and security,” Mayor Pro Tem Leslie Pool said at the conference. “I want you to know that Austin is prepared.”
About 130 activity permit applications were filed for this year's events, slightly down from last year's 140, according to Austin's Special Events Task Force.














