Check out 20 business updates in New Braunfels.

Now open

Heaven on Earth

The cottage bakery service—owned by Avion Moore—sells gourmet pudding.Tan Turtle Tavern

The open-air bar and grills serve American fare. Tan Turtle Tavern also has a beach volleyball court andlive music stage.Mrs. Crust & Co.


This new cottage bakery offers delivery and pickup of various homemade baked goods from sourdough breads to chocolate chip cookies and more.Grouchy Goose

The riverside, biergarten-style bar and restaurant serves cocktails and hosts live music. Grouchy Goose also accepts reservations for private events or parties.Serrano Fitness Studio

The studio—owned by sister-duo Wendy and Karina Serrano—specializes in pole fitness, which focuses on building full-body strength through dynamic movements. Serrano Fitness Studio also offers yoga classes and Zumba.Favorite Neighbor

The European-inspired wine bar—owned by Abigail Porter—serves small plates and various wines.HelloSpace+ Storage


The independently-owned storage facility offers climate-controlled storage spaces and U-Haul truck rentals.The Social Party Marketing Agency

The marketing agency—owned by Ali Schneider—offers different content creation packages.Coming soon
Sprouts Farmers Market is planning to open a New Braunfels location soon. (Courtesy Sprouts Farmers Market)
Sprouts Farmers Market sells fresh produce. (Courtesy Sprouts Farmers Market)
Elements Art Collective & Gifts

The gift shop—locally owned by Sarah Donovan—will sell river-themed gifts, desert inspired artwork, handmade jewelry and more.Fruition Fruit Blendz

The Acai food bowl truck—owned by Anita Bitela and Gerry Sandoval—known for its from-scratch, customizable Acai bowls and smoothies—is opening a brick-and-mortar location. Bitela and Sandoval plan to add juice cleanse options, gourmet toast and coffee to their menu.Texas Roadhouse


The restaurant offers classic American steakhouse fare, including ribs, burgers, salads and sandwiches.Academy Sports + Outdoors

The store sells sporting goods from athletic wear to hunting equipment to fishing gear.Sprouts Farmers Market

The organic supermarket chain sells a range of natural and organic foods, will be located next to HomeGoods.Cavender’s

This Western apparel store sells cowboy hats, boots, pants and more.Cava


The chain restaurant specializes in Mediterranean-style foods and serves bowls and pita wraps topped with Greek-inspired items like tzatziki, harissa and various dressings.
  • Opening TBD
  • 323 Creekside Crossing, Ste. 117, New Braunfels
  • www.cava.com
Hawkes Outdoors

The San Antonio-based vehicle outfitter and outdoor goods sells and deals adventure vehicles and attachments such as vans and trailers.
Elements Art Collective & Gifts will offer a wide variety of original art pieces, gifts and more, Owner Sarah Donovan said. (Andrew Creelman/Community Impact)
Elements Art Collective & Gifts will offer a wide variety of original art pieces, gifts and more, Owner Sarah Donovan said. (Andrew Creelman/Community Impact)
In the news

Heidelberg Lodges

The hotel and vacation rental—offering small, riverside cottages—is undergoing renovations that include refurbishing rooms, a new pool and beach volleyball courts.AudioNova


This audiology clinic sells hearing aids and offers testing and tinnitus treatment and renamed and rebranded its location in the spring.Naturally Cafè

The restaurant is planning to renovate its location in New Braunfels this fall, adding a new sign and a redesign of its exterior and interior, according to their management team.Relocations

Natty Men’s Boutique

The men’s clothing store has relocated from 301 W. San Antonio St. Natty Men’s Boutique sells men’s clothing, hats and accessories.