The Paw Spa offers a kennel-free dog grooming experience in the Gruene Lake Village shopping center.

The inspiration

Founded in 2013, The Paw Spa’s owner John Julianna creates a positive grooming experience for dogs of all sizes. His care for dog grooming stems from his first job as a bather at a local pet clinic.

“For me, seeing progression in dogs is a memorable experience,” Julianna said. “I love each of their personalities and making them feel comfortable.”

Why it matters

The Paw Spa is unique compared to nationwide pet chains like PetCo and PetSmart.

Along with his team of eight groomers, Julianna encourages dogs to socialize in the salon while they are being pampered to promote less stress to anxious dogs.

Juliana also served on the Board of Directors for the Humane Society of the New Braunfels Area for 10 years. Shortly after opening The Paw Spa, he created a partnership with them offering free grooming services to the organization.

“We want the New Braunfels community to know that we love our regulars and new friends,” he added. “Even if they hate the bath-we want all the good, happy, friendly dogs to come here.”

The Paw Spa