TD Ameritrade coming to Southlake

A regional campus for TD Ameritrade will be constructed at 1051 W. Kirkwood Blvd., Southlake.

A regional campus for TD Ameritrade will be constructed at 1051 W. Kirkwood Blvd., Southlake.

Along the SH 114 corridor in Southlake lies major corporations such as Verizon Wireless and Sabre. Another business will soon join the corridor as plans for TD Ameritrade’s regional campus were approved at the April 19 Southlake City Council meeting.


“This is the greatest gift the city has received,” Southlake Mayor Laura Hill said. “They are going to build a high-quality campus and quality invites quality. I think we are going to reap the benefits from this for years.”


The 355,000-square-foot building will be located at 1051 W. Kirkwood Blvd. and consist of a three-story office building and a five-level parking garage on 78 acres.


Construction is expected to begin this spring and be complete in the fall of 2017.


Kim Hillyer, director of communications and public affairs for TD Ameritrade, said the new campus will consolidate Ameritrade’s call center, technology and operations staff from two office buildings in Fort Worth.


“We have been in Fort Worth since 1999 in our location off of Alliance Gateway [Freeway], and that location is now at capacity, bursting at the seams,” she said. “So we were looking for a location that we could expand and build and thought the Southlake location was perfect. The location is ideal because of its access to [SH] 114, and it moves us a little bit closer to Dallas, which helps us from a recruiting standpoint.”


Approximately 1,200 employees will make the move to the new campus, but the building can accommodate up to 2,000 associates.


Because the campus is bringing more than 1,000 employees to an area where traffic is already congested, the new campus saw opposition at the council meeting from residents living in the Kirkwood Hollow neighborhood who say that their neighborhood is seeing more and more corporate employees congesting the roads to avoid traffic on SH 114. One neighborhood resident, Doug Harsy, filed an appeal against the campus, but he said it was denied because it was not specific enough. He has since filed again.


“We are very disappointed that the city of Southlake has chosen to allow TD Ameritrade to utilize the Kirkwood Hollow neighborhood as a major entrance,” he said. “We find this unsafe for our community, and their plan lacks compassion to be a good neighbor to the Southlake citizens. It is very unfortunate that TD Ameritrade has chosen to route their employee traffic through our neighborhood rather than utilize [SH] 114 frontage as their employee access point.”


Hill said traffic will continue to be something that the city examines.


Hill said in October that the Texas Department of Transportation will begin a project on SH 114 and SH 170 that will help alleviate traffic.


“One of the things I tried to express to the citizens who have legitimate concerns is that right now because the traffic is backing up on [SH] 114 as it moves west into Trophy Club, people are using those new phone apps like Waze, and they are being told to go through neighborhoods and on our side streets,” she said. “A lot of that traffic is going to go away once the 114/170 project is finished.”


Hill said the project is expected to be complete when the campus opens.

By Sherelle Black
Sherelle joined Community Impact Newspaper in July 2014 as a reporter for the Grapevine/Colleyville/Southlake edition. She was promoted in 2015 to editor of the GCS edition. In August 2017, Sherelle became the editor of the Lewisville/Flower Mound/Highland Village edition. Sherelle covers transportation, economic development, education and features.


MOST RECENT

Carroll ISD is in the process of hiring a new superintendent. So far, it has received 45 candidate applications. (Sandra Sadek/Community Impact Newspaper)
Carroll ISD to begin reviewing superintendent applications next week

Carroll ISD's board of trustees will begin interviews for 45 candidates next week as the district searches for a new superintendent.

The location is owned by local husband-wife team Jesse and Mary Rose Merin. (Courtesy Dickey's Barbecue Pit)
Dickey's Barbecue opens in Frisco and more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

E&A Transpro Inc. is an Illinois-based logistics company. They are relocating to a new location in Grapevine. (Courtesy E&A TransPros Inc. website)
Logistics company E&A relocating operations to Grapevine

E&A, an Illinois-based logistics company, will be relocating from Carrollton to Grapevine.

This is an artist's rendering of the GMi Headquarters on 2450 Crooked Lane. (Courtesy ClayMoore Engineering)
Potential new Southlake mixed-use development gets initial approval

Southlake City Council is discussing a new development project on Crooked Lane that would include a headquarters facility for GMi Contractors as well as other flex office space.

The U.S. Air Force Thunderbirds will be the featured performers at the 30th Anniversary of the Bell Fort Worth Alliance Air Show. (Courtesy of Bell Fort Worth Alliance Air Show)
Thunderbirds to fly this weekend at Fort Worth air show plus more DFW-area news

Read the latest business and community news from the Dallas-Fort Worth area.

The U.S. Air Force Thunderbirds will be the featured performers at the 30th Anniversary of the Bell Fort Worth Alliance Air Show. (Courtesy of Bell Fort Worth Alliance Air Show)
Air Force Thunderbirds to perform at sold-out Bell Fort Worth Alliance Air Show this weekend

The U.S. Air Force Thunderbirds will perform at the 30th anniversary of the Bell Fort Worth Alliance Air Show on Oct. 17-18.

Tarrant County Public Health has confirmed 655 new coronavirus cases in the county in the past 24 hours. (Community Impact staff)
COVID-19 positivity rate in Tarrant County remains higher than state average

As of Oct. 15, the positivity rate in Tarrant County was roughly 12%. Gov. Greg Abbott has previously said that a rate of 10% or more is cause for concern.

A splash pad is included in the new plans for the park. (Rendering courtesy McKinney Parks and Recreation)
Park coming to McKinney and more top DFW-area news

Read popular news from the past week from the Dallas-Fort Worth area.

The Dallas-based restaurant serves more than 20 varieties of globally inspired tacos, such as the spicy tikka chicken, the buffalo chicken and the slow-roasted brisket. (Courtesy Velvet Taco)
Velvet Taco opens in Plano and more DFW-area news

Read the latest Dallas-Fort Worth business and community news.

About 1.5% of Texans remain uncounted in the 2020 census as of Sept. 29. (Chance Flowers/Community Impact Newspaper)
99.9% of Tarrant County counted as 2020 census set to end Oct. 15

The 2020 census deadline was pushed up to Oct. 15 after the Supreme Court ruled to end efforts early.

Tarrant County voters head to the polls on the first day of early voting at the Grapevine REC on Oct. 13, 2020. (Sandra Sadek/Community Impact)
First day of early voting in Tarrant County sees long lines, fewer voting machines

Early voting is underway in Tarrant County. Here is what we know so far from Day One.