City Council approved a $71,000 contract April 12 with Dallas-based Catalyst Commercial to complete a Retail Strategy and Recruitment Plan for the city.

The plan will include a market assessment; market, competitive and property analyses; potential tenant identification; and a merchandising plan as well as a delineation of the city’s primary trade area.

“[This plan] will allow Georgetown to be poised to capture its share of retail establishments and thereby strengthen our tax base,” Assistant City Manager Wayne Reed said.

Reed said the plan will be used to attract retailers to Georgetown and help the city with future planning.