The Frisco City Council unanimously approved an ordinance Nov. 18 that allows businesses to sell alcoholic beverages until 2 a.m. The ordinance will take effect Nov. 28, and businesses can submit applications to the Texas Alcoholic Beverage Commission to sell alcohol until 2 a.m. beginning that date, city secretary Jenny Page said. Businesses with a current permit can sell alcohol until midnight Sunday through Friday and until 1 a.m. Saturday. Businesses will need to apply for a different permit in order to extend those hours to 2 a.m. The proposition on the Nov. 4 ballot that allowed the council to vote on the ordinance passed with nearly 60 percent of the votes for the ordinance from both Collin and Denton counties. Frisco Mayor Maher Maso recognized that some voters complained about the proposition's wording on the ballot, saying the wording was "potentially confusing, but it was accurate" under state law. "What we had on the ballot, we were required to have on the ballot," he said. "It was the exact thing that voters were voting on." While the council voted unanimously for the ordinance, some council members said they recognized and understood the arguments against extending the hours for alcohol sales. "This is probably the toughest vote I've had personal feelings one way and I've had to put those aside for what I believe is the right thing for Frisco, and I'm prepared to do that tonight," councilman Scott Johnson said. The council's vote was just the first step in the process to continue growing the city, said Chris Moss, treasurer for the political action committee, Frisco 2 a.m. PAC. "Now we need to work with community partners to make sure we get some entertainment districts and destination dining districts in Frisco," he said. Amy Cole, One2One Restaurant and Bar owner, said she has personally seen the effects of closing her business at midnight and seeing customers drive to businesses in surrounding cities that stay open until 2 a.m. "I think Frisco will continue being a family community, and I don't think adding those extra hours is going to hurt anything," she said. "In fact, I think it's going to help not only local businesses but also big hotels that are looking for the opportunity to have bigger events." Shona Huffman from the Frisco Chamber of Commerce said Frisco has been the lone hold out for many years when it came to extending alcohol sales hours. "It is time for businesses to find a level playing field here in Frisco," she said. "Currently, some of our main hotels and restaurants have New Year's and holiday parties on hold waiting to book until this ordinance has passed It is time for businesses to keep those dollars here in Frisco instead of sending them to the areas south of us."