Local Asian food chain Mama Fu's opened an Arboretum-area location April 14 that focuses on its takeout, delivery and catering services.
Randy Murphy, president, CEO and co-founder of Austin-based Mama Fu's, said the new location at 10710 Research Blvd., Ste. 328, near Jollyville Road and Braker Lane, will be the prototype.
"There are not many options for quick and healthy food for people out there," Murphy said. 'We believe we will satisfy that high-quality food you want quickly that's not fast food."
Through its mobile app and online ordering, Murphy said many customers choose takeout or delivery instead of dine-in. This is why the restaurant chain opted to open a smaller location in the Arboretum area, he said.
"It's a first step for our brand here in Austin," Murphy said. " We've seen over the years that nearly half of our customers don't sit and eat."
Mama Fu's serves Pan Asian cuisine using high quality and fresh cooked ingredients, Murphy said. The restaurant has six locations in Austin and 18 total. Murphy said the chain is looking to further expand in the Westlake, Lakeway or Round Rock areas. 512-637 6780. www.mamafus.com
Other Impacts
NOW OPEN—Concierge business The Fox Society launched April 29 and plans customized dates for couple. Couples pay a membership fee of either $20 a month or $200 a year for The Fox Society to plan one date per month. Dates are tailored to suit the couple, who will receive information about the date prior to it. Eileen Griffith and Audrey Dyer launched the beta version of their business before Valentine's Day as a way to help couples come up with creative ideas for dates. 512-827-8548. www.thefoxsociety.com
RELOCATION—Fishy Business moved from 11005 Burnet Road, Ste. 116, to 2521 Rutland Drive, Ste. 250, at the end of February. The business sells saltwater fish, pre-mixed saltwater and live coral and rock. Fishy Business provides aquarium set-up services and builds filter systems. Shane Book has owned the business for 15 years and has been in Austin for five years. 512-284-8090. www.fishybusinesstx.com