A new conference will be launching in Austin this fall and will focus on the convergence of the gaming, film and music industries.

The Captivate Conference & Expo will be Oct. 6–8 at the Palmer Events Center and is geared toward professionals in those three industries as well as students.

"There are so many members of the video game industry who work in either film and music; we thought it made sense to have this convergence," conference Director Jennifer Bullard said.

One of the goals of the conference is to help developers in those three industries with their professional and business skills, such as how to develop their own personal brand, she said. In the past, Bullard said most people would learn this skills while working for a larger firm.

"That model is slowly eroding, and people need to learn how to do all those things themselves while maintaining a creative streak," Bullard said.

The conference, which was founded by the members of the Austin chapter of the International Game Developers Association, will feature three keynote speakers, interactive sessions, such as workshops, roundtables and panels, as well as a hands-on technology expo and a film contest. A list of speakers will be posted at a later date.

IGDA-Austin is a nonprofit advocacy group for the video game industry in Texas. Bullard said the group decided to take on launching the conference after last year's event was canceled by a different organizing group.

Tickets are now on sale for $50 for students or $125 for professionals. One-day expo passes are $10. For more information about Captivate and how to participate, visit captivateconference.com.