Northwest Austin company to host area's inaugural CreateAthon

Northwest Austin–based BuildASign.com, located near Metric Boulevard and Braker Lane, has partnered with the Austin chapter of the American Institute of Graphic Arts to bring CreateAthon, an event that assists nonprofits with marketing projects, to Austin.

CreateAthon is designed to help nonprofits that otherwise would not be able to afford professional marketing services. Creative professionals volunteer their expertise for 24 consecutive hours to work on marketing proposals submitted by nonprofits. These proposals could be anything marketing-related, such as a request for a new logo, brand or brochure material, said Molly Wilson, public relations manager for BuildASign.

"It's so in line with our culture," she said. "It's a way for us to expand our efforts."

CreateAthon will take place Sept. 20–21 from 6 p.m. to 6 p.m. at BuildASign's offices at 11525A Stonehollow Drive, Ste. 100.

Applications for nonprofits interested in submitting a marketing proposal for CreateAthon are due July 22. Interested nonprofits must be listed as a 501(c)(3) and be located in Austin. Types of nonprofits that have benefited from other CreateAthons include humane societies, book festivals, cancer organizations and youth-oriented groups.

"Austin is home to so many nonprofits that deserve creative marketing services to help them support their missions," AIGA Austin President Erin Bender said in a statement. "We look forward to making that possible through CreateAthon Austin and can't wait to see the work this event produces."

Details for becoming a volunteer for CreateAthon will be released July 30. Wilson said volunteers for CreateAthon typically have a creative background of art or marketing, and many work at agencies.

Philanthropy has long been part of BuildASign's culture, Wilson said.

"BuildASign.com has been working with AIGA for a while now in an effort to find a way to bring together our philanthropic focus and AIGA's membership base that includes some of the best creative talent around Austin," she said. "CreateAthon was a perfect fusion of those two aspects, so we ran with the idea and are very excited to finally bring the event to Texas for the first time."

The Riggs Partners, a South Carolina–based creative marketing consulting group, started CreateAthon in 1998. About 73 agencies in North America and Puerto Rico have participated in bringing CreateAthon events to cities such as Akron, Ohio, and Montgomery, Ala.

By Amy Denney

Managing Editor, Austin metro

Amy has worked for Community Impact Newspaper since September 2010, serving as reporter and later senior editor for the Northwest Austin edition as well as covering transportation in the Austin metro. She is now managing editor for the 10 publications in the Central Texas area from Georgetown to New Braunfels.



MOST RECENT

Medici Roasting
Local coffee chain Medici Roasting opens cafe in The Domain

Medici Roasting is now open in The Domain inside the Flatiron Domain building.

A calculator created by the Rocky Mountain Institute looks at the environmental impact of TxDOT's proposed designs for I-35 in Central Austin, one of the most congested roadways in the country. (Benton Graham/Community Impact Newspaper)
Nonprofit's tool says TxDOT I-35 expansion proposals would have profound environmental consequences

The tool says that the proposal would create between 255 and 382 million additional vehicle miles traveled per year.

Photo of the Travis County administration building and sign
Travis County hears update on process to reassess master plan for aging correctional facilities

The process comes after county commissioners opted to pause all activities of the master plan over the summer.

Rodeo stock image
Inaugural Williamson County Fair and Rodeo ready to open gates Oct. 21 after coronavirus delay

After the inaugural Williamson County Fair and Rodeo was postponed in 2020, county and fair officials said they are excited to kick off the agricultural celebration.

Renderings of the conceptual tower were shown depicting a roughly 100-foot tower, but the intent is to build a smaller tower. A total of $2.43 million was given as an estimated cost for a 100-foot gravity tower, but presenters said the cost would scale down with a smaller tower. (Courtesy city of Frisco)
CI NATION ROUNDUP: Early concept for Frisco’s Northwest Community Park includes biking tower for ‘gravity riding’; Perky Beans Cafe now open in Leander, and more top news

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 20.

Austin Cultural Arts Division staff provided an update on several funding opportunities for the creative sector Oct. 18. (Screenshot via city of Austin)
Austin's arts community could be in line for millions more in relief dollars this year

Additional relief for artists may be available in the coming months, while a broader review of the city's cultural funding opportunities continues.

Photo of Evan Smith and Stephanie Elizalde
Austin ISD Superintendent Stephanie Elizalde talks learning loss, enrollment in annual State of the District comments

Elizalde touched on lessons learned from the coronavirus pandemic in a discussion that aired Oct. 19.

The applicant's request to rezone 5 acres of land to build a 250-unit complex, The Rhett, was denied. (Christopher Neely/Community Impact Newspaper)
Affordable housing complex The Rhett denied by Zoning and Platting Commission

The Rhett would have participated in the Affordability Unlocked Program.

Want to know more about new businesses coming to the Katy area? Below you can find details on the five latest commercial projects filed in Katy. (Courtesy Canva)
CI NATION ROUNDUP: Read the latest top news about restaurants, businesses and other commercial projects that are coming soon or now open

Take a look at the top five trending stories across all of Community Impact Newspaper’s coverage areas as of Oct. 19.

Construction crews working on Anderson Mill Road
Crews working to put finishing touches on Anderson Mill Road improvements

Construction crews throughout the rest of October will finish paving work and update traffic markings and signals at several points along Anderson Mill Road.

Black Rock Coffee Bar's menu features Americanos, drip coffees, cold brews, specialty lattes, teas and smoothies. (Courtesy Black Rock Coffee Bar)
4 businesses coming to Cedar Park, Leander; Barton Springs Pool reopens and more Central Texas news

Read the latest business and community news from the Central Texas area.