GuideU, a new college admissions consulting business, launched Oct. 2 in The Woodlands. According to owner Amy Hollie, GuideU offers personalized and holistic consulting for students throughout the college application process.

“During my time as a counselor, I have seen an increase in the stress families feel when preparing for college admissions," Hollie said in a statement. "My goal is to reduce the anxiety students and parents feel while providing additional access to someone who is knowledgeable, well-trained, ethical and competent."

GuideU, located at 9450 Pinecroft Drive, Ste. 7924, The Woodlands, is open to students in eighth grade and above. GuideU's services include college application deadline management, resume writing assistance, test score analysis, and college choice and degree plan evaluation. www.facebook.com/CollegeGuideU-111024593626953