New York-based POPBAR will open a frozen treats shop at 700 Baybrook Mall Drive in late 2017. Construction started in early September, and the retailer will begin hiring in late September.

The business serves handcrafted gelato, sorbetto and frozen yogurt on a stick, which can be paired with melted chocolate and a variety of toppings. The business also sells popwiches, or gelato sandwiches on a stick.

POPBAR expects to open 10 locations in the Houston area, including in Pearland.