Houston-based Rtic Outdoors will celebrate the grand opening of its new 10,000-square-foot flagship retail store Nov. 17 at 20510 Hempstead Road, Ste. 100, Houston. Formerly known as Rtic Coolers, the company announced in July plans to change its name and expand its product line to include a variety of new items, such as grills, tents, chairs and backpacks. The company also announced plans to open 20 stores across the U.S., starting with the Hempstead Road store, which is located near Rtic's existing headquarters. The grand opening celebration will run from 9 a.m.-9 p.m. and will include live music, food and drinks. The cost to attend the grand opening is $10 for adults and $5 for children with net proceeds benefiting Camp Hope. Guests will need a ticket to attend, which will be available starting Nov. 9 at the former retail store at 20702 Hempstead Road, Houston. Activities during the day will include an inflatables, appearances by the Houston Texans mascot and cheerleaders, a live DJ and a surprise headliner to be announced. For details on the event schedule, visit Facebook. 855-527-6993. www.rticcoolers.com