In April Assisted Living Locators announced the launch of its franchise at 3905 Treemont Circle, Colleyville. The franchise is owned by Eldercare Advisors Jerry and Mitzie Watson. Assisted Living Locators offers a no-cost service for seniors and their families providing expert advice on short and long-term care options, including in-home care, independent living, assisted living, memory care and retirement apartments. It generates revenue from the referral fees paid by the facilities. 469-250-5220. www.midcitiesdfw.assistedlivinglocators.com