Gameday will close its store location at 2225 W. Southlake Blvd., Ste. 429, Southlake. The store sells spirit wear and accessories for local teams, such as the Carroll Dragons and the Keller Indians. Currently items in the store are on clearance for 40 percent off. Owner Jeff Baker said the store is closing due to a lack of long-term sustainability. He said the store did well during the fall season, but sustaining profitability was difficult in the winter and summer months. Owner Jamie Baker said she anticipates the store to close near the end of March. Dragon products can be found at the Bakers' other business, the Gift Store, located at 2225 W. Southlake Blvd., Ste. 403, Southlake. 817-912-1919.