A new exclusive shared workspace facility called Formation will open at The Star in Frisco this summer.
Formation is a new business endeavor of the Dallas Cowboys and was inspired by The Star, according to a news release.
“Formation is rooted in the winning spirit of the Dallas Cowboys and we believe business professionals can channel that same spirit and leverage it for their benefit,” said Jerry Jones Jr., Dallas Cowboys executive vice president and chief sales and marketing officer, in a news release. “By combining the sophisticated aesthetic, influential network of our membership, and one-of-a-kind access to business expertise from the Cowboys front office, I believe we are creating an atmosphere that can allow entrepreneurs and executives to reach new heights within their business.”
Formation is expected to open early this summer with a limited number of memberships that will be available to the public March 6.
The planned shared-office facility will include open workspaces, dedicated desks and private offices.